Enterprises focus increasing on AI, data-driven approaches and analytics
Advancing the digital agenda is ‘the’ priority in the new normal, with a focus on building AI and analytics-powered tools, capabilities and business models among major businesses, according to a survey by WNS (Holdings) Ltd (NYSE: WNS) and market research firm Corinium Global Intelligence which has a network spread through New York, London, Johannesburg, Singapore and Sydney.
“Clearly, advancing the digital agenda is ‘the’ priority in the new normal, with a focus on building AI and analytics-powered tools, capabilities and business models. WNS is a key strategic partner for organizations looking to drive true business transformation by deploying unique digitally led strategies, models, accelerators and critical skills,” WNS Group CEO Keshav R. Murugesh said in a release on 26 Aug 2021.
He highlighted, “90% of enterprises that didn’t accelerate their digital transformations in response to the pandemic have lost business as a result.”
Respondents to the Business Transformation After the Digital Tipping Point survey included more than 100 digital transformation leaders across organizations in North America, Europe and Australia, gauging their priorities, challenges, and progress in their digital business transformation journey.
According to the respondents, the COVID-19 pandemic has both expanded and accelerated digital transformation initiatives. These include the optimizing and automation of both client-facing and back-office business processes, and the migration of data, applications and services to the cloud.
The study also highlights how the levels of digital adoption vary across industry verticals. While 28% of leaders stated that digital is now part of their company’s DNA, 30% are still in the process of scaling up successful digital transformation pilots.
In addition, enterprises are increasingly focusing on AI, data-driven approaches and analytics, and social media intelligence to fuel their digital transformations, specifically to optimize customer experience – a high-priority area. However, the survey also finds that many enterprises still lack the strong data governance and cybersecurity foundations required to take advantage of leading-edge digital technologies.
The WNS and Corinium Intelligence survey aimed to shed light on how enterprises globally are tackling business innovation and transformation as they adapt to the emerging digital-only world. 101 senior digital transformation leaders in North America, Europe and Australia across eight sectors participated in the survey. Respondents were selected from global enterprises with at least US$500 million in annual revenues. #technologies #investment #digital /fiinews.com
