Fiinews

Aleta is set to work with Visa and Japan’s Sanrio in India Aleta, a Singapore fintech that is putting the beloved Hello Kitty and other Sanrio characters on payment cards, is eyeing India as part of its South Asia expansion. It is seeking to work with licensed parties in enabling innovative payment solutions and has hired a senior Indian accounts director to explore partnerships. “Aleta wants to tap the Indian opportunity, especially as the Middle East where Aleta has operations and Singapore, its headquarters, are major hubs for Indian expatriates and migrant workers,” Aleta’s Founder and Group Chairman Ryan Gwee...