Geniee-AdPushup expands
Tokyo-based Geniee, Inc. has entered into an investment contract with AdPushup, Inc. of Delaware, to expand in India.
The investment is intended to integrate Geniee’s solutions, designed to maximize ad revenue for Internet media publishers, with AdPushup’s display ad-based revenue optimization capabilities, and provide combined services to users in Japan and Southeast Asia where the Geniee SSP (Supply Side Platform) is used.
This is expected to further improve display ad revenues for publishers in the region.
The companies also plan to expand business in India and the US by providing the Geniee SSP to AdPushup, which conducts transactions with over 400 Internet media companies primarily located in those countries.
AdPushup, co-founded by Atul Agarwal and Ankit Oberoi, provides ad revenue optimization product aimed at web publishers and online media companies globally. fii-news.com
