Softcrylic aligns perfectly with Pai’s vision of becoming preferred partner
Navi Mumbai’s Hexaware Technologies https://hexaware.com/ , a leading global provider of digital solutions with 45+ offices in 16 countries, says the acquisition of Minneapolis-headquartered Softcrylic will bolsters its data and analytics capabilities, enabling the company to offer clients a comprehensive suite of services to drive marketing and customer journeys through data and technology.
By leveraging Softcrylic’s expertise in customer journeys and marketing technology alongside Hexaware’s engineering prowess and AI expertise, the integrated organization will enhance the capabilities of the CMO office in driving business growth through effective data utilization. Together, they will enable enterprises to extend and customize the data journey beyond marketing into multiple lines of business.
“The acquisition of Softcrylic https://www.softcrylic.com/ aligns perfectly with our vision of becoming a dominant preferred partner for our clients’ needs around customer and marketing analytics,” Girish Pai, Global Head – Data & AI at Hexaware, said on 6 May 2024.
“Softcrylic’s deep data capability combined with their marketing analytics expertise will enable us to help our clients unlock the power of their data and drive tangible business outcomes.”
“Joining forces with Hexaware presents an exciting opportunity to expand our reach and accelerate our growth,” said John Flavin, CEO, Softcrylic. “We are confident that our combined expertise will create a powerhouse in the data consulting space.”
Softcrylic brings a unique blend of data strategy and engineering expertise. They specialize in tackling complex data challenges, from data capture and validation to data modeling and activation. With multi-tiered marketing stack expertise across Adobe, Google, and Salesforce, coupled with their engineering capabilities on Microsoft Azure and Amazon AWS, Softcrylic empowers organizations to harness their data and gain deeper insights through advanced data activation techniques. Fiinews.com
