Truncale highlights AI role in how organizations create value
EY Global Delivery Services (GDS) said its newly launched ey.ai Centre for Reimagination (CFR) is designed to help organizations experience how emerging technologies and industry shifts will reshape industries, workforces and business decisions.
The flagship clients experience centre is spread over 40,000 square feet at EY GDS, Bengaluru, the launch of which aligns with a US$1.4 billion investment in AI announced by the EY organization (EY) and reinforces its commitment to help clients unlock value through AI-led transformation.
It is designed to connect strategy, sector insight, engineering and execution in one integrated environment, EY GDS said on 12 June.
The Centre brings together AI, emerging technologies, sector capabilities and human-centered design to help CXOs envision and act on future business possibilities. Powered by a stack of agentic AI, robotics, digital twins and conversational AI, it allows organizations to simulate scenarios, visualize business outcomes and accelerate execution, bridging the gap between strategy and real-world impact.
Janet Truncale, EY Global Chair and CEO, elaborated, “AI is fundamentally reshaping how organizations think, make decisions and create value. The ey.ai Center for Reimagination is where strategy meets execution–a space where leaders can test ideas responsibly and define a clear path to scale. By piloting AI in controlled environments, we are helping leaders reimagine their organizations with confidence. It’s our belief that the future will be shaped by leaders who can connect innovation and technology with purpose, trust and human judgment. The ey.ai Center brings that vision to life.”
Ajay Anand, Global Vice Chair, EY Global Delivery Services, added, “AI is no longer a future ambition; it’s a present-day business imperative. Yet, many organizations are still grappling with what transformation truly looks like at scale. The ey.ai Centre for Reimagination is designed to bridge that gap, helping leaders move from intent to execution and translate AI ambition into real business impact.”
The ey.ai Centre for Reimagination spans multiple industries, with an initial focus on Life Sciences, Industrial Products, Consumer Products & Retail, Banking & Capital Markets, and Energy. While sector-led in design, many of the underlying technologies and use cases are inherently cross-industry, making the Centre globally relevant for enterprises navigating AI-led disruption.
The Centre will also create highly skilled roles that combine AI engineering with experience design and sector transformation. Skills include AI engineering, immersive experience design, digital twins/simulation, human-centered design and sector transformation.
At its core, the ey.ai Centre for Reimagination runs immersive simulations to help organizations solve real-world challenges now and build the agility needed to transform amid today’s complex disruptive forces.
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
EY refers to the global organization and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
EY Global Delivery Services (GDS) is the hub of innovation, a technology-focused delivery network, a global talent centre and, supports operational delivery within EY, propelling EY’s purpose of building a better working world. With a robust network spread across 9 countries and 21 cities, GDS’ dynamic network of highly talented professionals leverage data, AI and market-leading technology to enhance EY’s wide array of services in assurance, consulting, tax and EY-P. fiinews.com
