Maserati moment for luxury automotive, says Surendra
Maserati has appointed Bangaluru-based VST Group as its exclusive partner for South India, marking the Italian luxury brand’s much-anticipated return to the region after a decade.
This collaboration is celebrated with the launch of the highly anticipated Maserati Grecale, an SUV ideal for roads of the Indian subcontinent, Maserati said on 11 Dec https://www.autocarindia.com/industry.
“Combining cutting-edge technology, exhilarating performance, and unmistakable Italian design, the Grecale joins Maserati’s prestigious lineup, which includes iconic models such as the GranTurismo, GranCabrio, MC20, MC20 Cielo, and GT2 Stradale, in addition to Quattroporte, and Levante,” it said https://www.sidm.in/.
The Grecale, Levante and Quattroporte are currently on display at VST Group’s exclusive pop-up showroom in Bengaluru on Millers Road, offering customers an opportunity to explore Maserati’s renowned design and performance firsthand, ahead of the full launch of its dedicated Maserati Experience Centre on St. Marks Road which is anticipated in Q2 of 2025.
Philippe Claverol, Head of Overseas Region, Maserati said, “Bengaluru and the southern region of India are home to a thriving community of successful entrepreneurs, particularly in the tech industry, who have a deep appreciation for performance-driven sports cars like our Maserati GranTurismo, GranCabrio, MC20, and GT2 Stradale, as well as our luxury SUV Maserati Grecale.
“We are thrilled and honoured to inaugurate our new dealership in Bengaluru in partnership with VST Group. With their proven expertise and dedication to representing prestigious brands and catering to discerning customers, we couldn’t ask for a better partner.”
Commenting on the partnership, Arun Surendra, Chairman & Managing Director of VST Group, elaborated, “This collaboration with Maserati is a transformative moment for the luxury automotive market in South India. With our reach across five southern states, we aim to deliver an unparalleled experience to the customer, reflecting Maserati’s legacy of excellence and our commitment to customer satisfaction.”
In addition to the pop-up showroom, VST Group will launch a state-of-the-art Maserati service facility in Bengaluru in Whitefield in Q1 of 2025, providing comprehensive after-sales support for its customers. Looking ahead, VST Group plans to expand its footprint with new facilities across other key locations in Southern India over the coming year https://www.ibef.org/.
This partnership is set to redefine the luxury automotive landscape in South India, bringing Maserati’s iconic vehicles closer to new luxury customers throughout the region.
VST Group, a 114-year-old business house based in Bengaluru, is one of India’s largest and most diverse automobile retail networks, representing 12 international brands. In the luxury segment, the group offers Mercedes-Benz, Porsche, Jaguar, Land Rover, Ducati, and now Maserati. In the mainstream segment, it represents Volkswagen, Mahindra, Kia, BYD, Tata commercial vehicles & Honda Scooters. Fiinews.com
