Kashyap passionately believes in the power of generative AI
New and existing investors including Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures supported Pixis’ US$85 million series C1 funding which will be used to deepen Indian company’ AI capabilities, accelerate global expansion, invest in R&D to refine and launch a generative AI-powered creative studio, and build strategic product as well as business partnerships.
“With this capital raised, we will continue to concentrate on strategic channel partnerships with renewed vigour, and invest heavily in our R&D efforts,” said Shubham A. Mishra, co-founder and CEO, Pixis.
“This is shaping up to be an exciting year for Pixis as we welcome Touring Capital as investors; the Touring team have been important thought partners over the years and we are delighted to announce our new partnership,” Mishra said on 15 Sept 2023.
Nagraj Kashyap, co-founder and General Partner at Touring Capital, said, “We passionately believe in the power of generative AI to transform enterprise software use cases.
“We see Pixis as a pioneer in this category and have been thoroughly impressed by the platform’s powerful technical capabilities translating into rapid customer adoption. We are excited to partner with Pixis, having had a years-long relationship with the team.”
This year also saw a significant expansion of Pixis’ AI infrastructure with the company having achieved its goal of building 200 AI models. Along with having successfully beta-tested their generative AI-powered creative studio, they have also released products for cross-platform growth marketing that are proving to be game-changers in the market.
Additionally, the company has also begun live deployments of its AI-powered solutions for B2B companies.
Pixis develops accessible AI technology for growth marketing and has a rich product suite that includes targeting, in-flight performance optimization and generative AI capabilities.
Since launch, Pixis has demonstrated a tremendous growth trajectory, with its platform leveraged by more than 200 global brands including names like DHL, Carsome, JOE & THE JUICE, Kavak, HDFC Bank, to name a few.
Pixis recently launched its creative studio, with breakthrough AI capabilities that enable brands to instantly generate photorealistic creative assets – both 3D images and videos – through simple text prompts. The creative studio is deeply integrated into Pixis’ marketing campaign optimization capabilities, embedding contextual campaign data into the creative asset generation process.
Pixis is a no-code AI platform helping brands scale all aspects of their marketing and augment their decision-making in a world of infinitely complex consumer behaviour. The company’s codeless AI infrastructure delivers over 200+ proprietary AI models that provide marketers with robust plug-and-play AI products – from campaign optimization to creative asset generation – without having to write a single line of code.
Founded in 2023, Touring Capital is a venture capital firm focused on investing in the next generation of early growth stage, AI-driven SaaS companies around the world. Fiinews.com
