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Wilson says airline’s widebody planes will be refurbished with new livery by 2025
Air India is being rebranded with a new logo as part of a multi-million-dollar transformation of the former state-run carrier. The airline’s new logo includes a design with golden, red and purple colours, and will replace the old logo of a red swan with orange spokes.
The rebranding will not completely do away with the iconic mascot of a cheerful Maharaja in a red turban and with an outsized moustache.
It would stay on in some elements of the design, but would not be as prominent, CEO Campbell Wilson said, adding that all of the airline’s widebody planes will be refurbished with the new livery by 2025.
Since taking control in 2022, Tata has spent millions of US dollars to update Air India’s old planes, while also placing an order for hundreds of new jets.
It has also upgraded many of its paper-based systems and streamlined operations to better compete with domestic rival IndiGo and global airlines like Emirates. Fiinews.com
