Acquisition allows Gupta to offer new capabilities and access opportunities
Bengaluru’s UrbanPiper has announced the acquisition of Ordermark’s US business, marking a significant milestone in its global expansion strategy, adding the latter’s 30 million annual transactions and takings.
“This strategic move positions UrbanPiper for even greater success around the world and opens up new opportunities in the highly competitive US market,” said the company in a release on 13 June 2023.
With this acquisition, UrbanPiper further solidifies its position as a global leader. The addition of Ordermark’s technology and business expertise will enhance UrbanPiper’s capabilities and accelerate its growth, particularly in the United States and Canada.
Saurabh Gupta, Co-founder and CEO of UrbanPiper, said, “This acquisition allows us to offer new capabilities and extensive point of sale (POS) integrations to our customers, while also expanding our reach into the US market.
“We are confident that UrbanPiper’s innovative solutions will resonate with American restaurants and food businesses, enabling them to thrive in the digital age.”
“We are very excited to expand upon the world-class platform developed by Ordermark and to grow the loyal customer base they have established,” said Gupta who founded UrbanPiper in 2016 which now supports over 35,000 restaurant locations globally, processing more than 300 million orders per year.
Ordermark, a pioneer in online restaurant delivery order aggregation, has built a strong reputation over the past six years, serving thousands of independent, mid-sized, and large chain restaurants nationwide.
With over 30 million transactions annually, amounting to more than US$1 billion in gross annual value, Ordermark has successfully met the evolving needs of restaurants in the online ordering landscape.
The platform is integrated with over 30 third-party delivery service providers, including popular names such as DoorDash, GrubHub, Postmates, and UberEats.
“We’ve worked hard over the past six years to meet the needs of restaurants adapting to online ordering and changing consumer demands,” said Alex Canter, Co-founder and former CEO of Ordermark, and current CEO of Nextbite.
“Along the way, we’ve gotten to know the UrbanPiper team very well, and we’re excited that they will be carrying the Ordermark brand forward, growing the platform, and supporting customers in the U.S. and beyond.”
The acquisition of Ordermark’s US business further strengthens UrbanPiper’s position as a leading SaaS platform for restaurants and food businesses.
UrbanPiper’s commitment to innovation and customer success has earned it the trust of restaurants of all sizes, from small establishments to large chains worldwide through its offices in Bengaluru, Dubai, Riyadh and London.
As part of the acquisition, UrbanPiper welcomes Ordermark CTO Arpan Desai and a substantial portion of Ordermark’s product and engineering team. Their expertise and contributions will play a vital role in launching and scaling UrbanPiper’s operations in North America, ensuring seamless customer support and growth. fiinews.com
