App to use Machine Learning to personalise each customer’s Health & Wellness experience
BunkerFit, founded in 2020 and India’s only free to use Health & Wellness app, has raised an undisclosed amount from private investors such as Airtel, Umang Bedi (Daily Hunt), Rohit Malik (ex-Red Fort Capital), Vivek Khemka (Egon Zehnder), Sudhir Singh Dungarpur (Big Four), Dinesh Anand (Grant Thornton), Iskander Lalljee, Jatin Aneja (Shardul Amarchand) and a few other angel investors.
BunkerFit has created the industry’s first accessible and free health & wellness app aimed at both physical as well as mental well-being. The integrated app has been created keeping urban and rural, English speaking and vernacular consumers in mind, in a way that truly democratises wellness.
With 200 million monetizable vernacular users, and a digital penetration that is growing YoY, the health & wellness services market is poised to reach US$6.6 billion in the next couple of years, said BunkerFit said on 31 Aug 2021 while announcing the first round of fund raising. Whilst there are many players in this space, no one has been able to make a definitive mark yet.
“India is a world leader when it comes to cardiovascular and lifestyle related diseases. These are not limited to the elite urban folks for whom fitness solutions are a dime a dozen,” Zeba Zaidi, Co-founder of BunkerFit, said, aiming to have 100 million users by 2030.
“We want to reach every single Indian who aspires to be more active and our proprietary content delivery system works seamlessly to combine Training, Nutrition & Mindfulness into an easy to follow and easy to track solution. This seed round allows us to expand beyond the MVP that we launched and build out the product.”
BunkerFit is geared to fill the gap that exists in the market by creating bespoke content for its vernacular users, using local celebrities to engage with them, and with a monetisation strategy that is not relying on user subscription.
As it grows beyond its MVP version, BunkerFit aims at using Machine Learning (ML) to personalise each customer experience and ensure that no matter where on their fitness journey each user is, they get unique insights and value from using the app.
Founded by Adnan Adeeb and Zaidi, who previously founded the popular Devils Circuit races, BunkerFit is created to make physical and mental wellness solutions accessible to the masses. India’s only all-in-one FREE fitness app which aims at getting Indians active, fit and healthy was launched in March 2021.
BunkerFit is owned by Spectacom Global Pvt Ltd and is the first company in the Airtel Accelerator Program, created by Airtel Digital to support new age tech companies that can benefit from being part of the Airtel ecosystem. Created as an integrated platform to offer simplified solutions to Health & Wellness, BunkerFit currently serves over 100k users with content in training, nutrition and mindfulness. #investment #banking #technology #health /fiinews.com
