Partnership to help publishers to generate incremental revenue every day
Triton Digital®, the global technology and services leader to the digital audio and podcast industry with presence in more than 80 countries, has formed a partnership with PayTunes, India’s only Audio Ad Aggregation Platform to integrate the PayTunes DSP with Triton’s award-winning programmatic audio marketplace.
Through this integration, buyers that use PayTunes can now leverage Triton’s audio SSP to access premium supply produced by radio organizations, podcasters, news organizations, professional sports leagues, streaming audio platforms, and more to execute brand-safe audio ad buys through both open marketplace and private marketplace deals. This integration increases buyers’ access to global audio inventory, making it easier for marketers and brands to reach their target audiences with effective and resonating messages.
“We are proud to partner with Triton Digital, and to provide our clients with access to their renowned marketplace and wide array of inventory,” Gaurav Tiwari, CEO and Co-Founder of PayTunes, said in a release on 7 June 2021 from New Delhi.
“Audio is an incredibly efficient and effective vehicle for reaching target audiences in a personal and engaging manner, and is helping an increasing amount of publishers grow their audience and generate incremental revenue every day,” said Tiwari.
“We are pleased to partner with PayTunes on this integration, and to provide the buyers and agencies that use their platform with access to top-tier digital audio and podcast inventory from around the world,” says Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital.
“The inclusion of this highly targetable inventory in their buys will enable them to continue to increase both their reach and revenue across India and beyond,” said Messe.
Triton’s global audio marketplace is the world’s first programmatic buying marketplace for digital audio, enabling buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience.
PayTunes is the first Audio Ad aggregation DSP in India. The company started aggregating Audio Ad Inventory in India in 2016 and has been focusing on Audio Ad Sales only all this while. With a Sales team of 30+ focusing on Audio Ad Sales, PayTunes is the biggest Audio Ad Aggregation DSP in India. Recently after their partnership with Triton they have started focusing of Podcast Ad Sales in India and have helped many of the podcast publishers monetize their inventory at the nascent stage the Podcast Advertising Industry is in. #technology #digital #investment /fiinews.com
