Machine Learning models improve decision making quality
Comviva, the Indian-origin global leader in mobility solutions, will support Ooredoo Kuwait deliver contextual customer campaigns with MobiLytix™ Real-Time Marketing, a Machine Learning-driven digital omnichannel marketing automation platform under a strategic partnership announced on 14 Dec 2020.
The solution uses advanced analytics and leading real-time technology that enables telecom operators to fully leverage “micro-moments” of engagement with their customers to build customer lifetime value. The Machine Learning models improve decision making quality to drive customer experience, reduce churn and boost the operator’s revenue.
“Currently, a key focus area for us is the convergence of digital and analytics. We are looking forward to building this capability with Comviva, by leveraging its data science and managed CVM capabilities. Their Machine Learning driven solution along with the Managed CVM engagement will help us differentiate from the competition,” Tapan Tripathi, Chief Marketing Officer, Ooredoo Kuwait, a telecommunications company.
“Globally, to keep pace with the demands of customers, Organizations are increasingly leveraging digital technologies to offer seamless and omnichannel experience to their customers. Customer Value Management, coupled with advanced analytics is fast evolving and our industry experience, along with services that complement technology solutions sets us apart,” said Manoranjan (Mao) Mohapatra, Chief Executive Officer at Comviva.
“This strategic partnership will enable Ooredoo Kuwait to provide an optimal experience for existing customers while driving business opportunities,” he said.
“We are delighted to extend our partnership with Comviva, to deliver our data science program using advanced analytics to build consumer insights that support our aim for digital leadership in the region,” added Nirmal Upreti, Senior Director, Prepaid Marketing at Ooredoo Kuwait.
“The partnership will allow Ooredoo to build a set of capabilities that empower our consumers on their digital journey, enabled by machine learning analytics,” Upreti elaborated.
“Enabling our clients to execute actionable customer insights has always been our top priority. We are confident that our Managed CVM and Data Science services supported by our next-generation real-time platform that leverages advanced artificial intelligence (AI) and Machine Learning algorithms will drive incremental revenue for Ooredoo Kuwait and improve customer experience,” stated Ramy Moselhy, Senior Vice President and Head of MENA Region at Comviva.
Comviva’s MobiLytix™ is a next-generation Real-time Interaction Management platform that leverages advanced artificial intelligence (AI) and Machine Learning algorithms to drive incremental revenue for enterprises. It delivers AI-driven contextual insights that provide customers the “next best offer” in real-time and at scale. #technology #digital #project #contract /fiinews.com
