Appetite comes from changing lifestyle

The India frozen pizza market is expected to grow at a CAGR of 14.8% during the forecast period 2019 – 2027, to account to US$1.84 billion from US$550 million in 2018.

India frozen pizza market is in the initiation stage and has a presence in only metro cities, said a report on the frozen pizza market posted by ResearchAndMarkets on 16 Oct 2019.

“The changing food habits and lifestyles of consumers have propelled the growth of the Indian market for fast foods and convenience foods. With an improved line of pizza products such as paneer tikka pizza and tandoori pizza, companies are capturing the market share and leading to the growth of India frozen pizza market,” it said.

The Indian frozen pizza market based on crust type has been segmented into thin crust, thick crust, and others. Thick crust dominated the frozen pizza market in India in 2018 because these crust types comprise more toppings than the thin crust type.

The growing spending capacity of consumers, improved standards of living, and developing retail and cold chains are the factors propelling the market for thick crust pizza in India. Busy lifestyles of the working population have also led to the high consumption of thick crust frozen pizzas in India.

India frozen pizza market is bifurcated based on toppings into vegetable toppings and meat toppings. Vegetable toppings are dominating the Indian frozen pizza market.

Players present in India frozen pizza market are Dot Berrys, Amy’s Kitchen, Ushvina Foods, Convenio Foods International Private Limited, Iceland Foods India Private Limited, Amul (GCCMF), among others. fiinews.com