Marketing campaign planned by UK watch maker

India remains the world’s fastest growing consumer market with strong demand for high-calibre products, a segment most suitable for Elliot Brown Watches of the United Kingdom.

“We believe we have across the board watches for the Indian market and plans to launch a marketing campaign in that country in the coming years,” said Ian Elliot, founder of the Elliot Brown Watches.

Top on the market segment is the Indian army and navy personnel who work in the most extreme environment, said Elliot.

“We also have a range of sports wears but we believe we have an edge in serving the man in the extreme environment,” he told fii-news.com at the Defence Security Equipment Industry exhibition held in London 12-15 September 2017.

He explained that all the ruggedised features Elliot Brown is renowned for plus the addition of the perfect adventurers companion, a bold GMT/UTC 24h hand to keep an eye on the time in a second time zone.

Powered by a reliable Ronda 505-24h calibre Swiss quartz movement, the Broadstone collection was inspired by the partnership with the Clipper Round the World Yacht Race.

“They includes a host of subtle details we learned first-hand seeing how the 2015-16 Canford Clipper Race crew Limited Edition watches performed as they were put through extremes by skippers and crew on their global ocean-going adventure,” he pointed out.

Elliot has supplied ultra-durable grade watches to the British Army and believes they are a perfect fit for the Indian Army.

“We can further enhance the designs of these watches to suit personnel deployed in the harsh environment of Himalayas or Oceans,” he said. fii-news.com