Boundia says fundraise will help accelerate product development
Superleap, the enterprise AI CRM platform for modern revenue teams from Bengaluru, says the Rs.36 crore raised in a pre-Series A round led by Peak XV’s Surge is to support the company’s enterprise go-to-market expansion, accelerate its efforts to build the AI-native CRM category in India, and further strengthen its product and platform capabilities.
For a decade, the CRM has been a system of records that sales reps feed and rarely trust, a reporting obligation, not a tool for selling. As enterprise sales teams increasingly adopt AI across their workflows, CRM platforms are evolving from systems of record to intelligent revenue operating systems. Superleap replaces legacy CRM platforms with an AI-native architecture, assisting the deployment in weeks, with zero business disruption.
Superleap’s founders know the problem from the inside. Subham Kumar Boundia, Alok Maurya, and Saurabh Maheshwari were operators at Unacademy from its early days, where they bought and fought legacy CRMs, and eventually built the in-house system their sales teams actually used. They later founded Altworld, a Peak XV’s Surge-backed venture, before returning to the enterprise software problem they knew best.
Superleap has grown 10x over the past year, with customers across BFSI, SaaS, education, healthcare, travel and hospitality, and media. The platform is now used by enterprises including Razorpay, Aakash Education, MediBuddy, HCL GUVI, Cars24, PagarBook, Plum, Qube Cinema, and Superhealth.
Commenting on the fundraise, Subham Kumar Boundia, Co-founder & CEO, Superleap, said on 8 Aug, “Superleap has a simple ambition: to make companies love their CRM again. As revenue teams increasingly move towards AI-native systems, we believe real AI adoption cannot happen without a change in the core system of record. We are building an agentic operating system that can actively support the entire revenue motion driven by humans & AI agents in tandem, enabled through an in-house Forward Deployed Engineering service model. This fundraise will help us accelerate our product development, expand our enterprise presence, elevate the customer service standards further and advance our mission of reimagining the CRM category for modern revenue teams.”
Among its recent deployments, Razorpay migrated 10M+ data records to Superleap in just 45 days with no business disruption, while Aakash Education successfully transitioned around 5K counsellors across 400 locations in India under 60 days, enabling 5X faster change management for business and reducing sales technology costs by over 50%.
Superleap runs on a three-layer architecture: SuperOS, a unified data platform; SuperSense, a customer-intelligence layer; and SuperAgents, an agentic layer that automates tasks across the revenue cycle. It also includes AI voice bots, conversational intelligence, omnipresent Superleap AI and MCP integrations, letting teams work with their CRM from their favorite tools: WhatsApp, Slack, MS Teams, Claude, ChatGPT, and more.
Through Superleap Deploy, the company offers a less than two-month deployment guarantee and zero-disruption migration. The differentiator legacy CRMs can’t match is speed of delivery and adoption. The company backs every rollout by its in-house team of Forward Deployed Engineers.
As it scales, Superleap is building the alternative to legacy CRM, offering a fast-track AI adoption roadmap, ultra-high customizability, enterprise-grade reliability, and in-house deployment. This is designed to evolve with modern businesses and define the next generation of enterprise CRM.
Superleap is the enterprise AI CRM for modern revenue teams, an AI-native, agentic revenue operating system that helps sales organisations reach peak productivity. Founded in 2024 by former Unacademy operators Subham Kumar Boundia, Alok Maurya and Saurabh Maheshwari, Superleap unifies revenue data, customer intelligence and AI agents on a single platform, and migrates enterprises off legacy CRMs in weeks with zero disruption. Trusted by leading enterprises including Razorpay, Aakash Education, MediBuddy and HCL Guvi, and backed by Peak XV’s Surge.
Superleap’s other existing investors include Gruhas, Supermorpheus Group, and angel investors like: Deepinder Goyal, Kunal Shah, Gaurav Munjal, Roman Saini, Anupam Mittal, Mukesh Bansal, Nikhil Kamath, Aakrit Vaish, Tanmay Bhat, Hemesh Singh, Biswa Kalyan Rath, Sumer Juneja, Sarthak Misra, Scott Shleifer, and more. fiinews.com
