SG Analytics-NetBase partnership

India’s SG Analytics and US-headquartered NetBase have announced a channel partnership to unlock the business value of social analytics to a broader set of clients across all industries and continents.

SG Analytics will strengthen NetBase’s presence in Asia, with a special focus on the Indian market.

SG Analytics with its recently-opened subsidiaries – SG Analytics Inc in the US and SG Analytics Limited in the UK – would also help to leverage the advantages of NetBase’s solutions to their existing clients by providing social media analytics support.

“This young partnership is a great opportunity. Web 2.0, especially social media has changed the global consumer behavior and the way customers approach products, services and brands. This shift has created the need for sophisticated analytics for businesses and marketers. It is now time for Web 3.0 applications in combination with data science to serve these complex needs. Our partnership with NetBase puts us in an ideal position to leverage our expertise and create value for a broad range of clients,” says SG Analytics CEO Sushant Gupta.

Pune-based SG Analytics is a leading services provider of end-to-end customized research, analytics, data management, and information publishing services.

NetBase is an award-winning social analytics platform that global companies use to run brands, build businesses, and connect with consumers. fii-news.com