Eros International Plc, a leading global company in the Indian film entertainment industry, has acquired PingTune, a UK-based music messaging company that allows fans to discover, share and listen to music through their app on iOS & Android.
The PingTune acquisition provides Eros’ digital platform ErosNow with a first mover advantage in building a differentiated, one-of-a-kind music experience over any other major platform in India.
PingTune is a UK-based music and artist messaging and discovery platform that allows a deeper social connection between music, fans, and artists.
PingTune allows fans to discover, share and listen to music through their app. In addition, PingTune enables artists to create and own official profiles so that they can interact and deliver content directly to fans.
“Music plays an incredibly important role in Bollywood films. We believe our acquisition of PingTune extends our already robust music offering, and is an excellent addition to the ErosNow platform, adding features and functionality that provide our users with a highly differentiated music experience,” said Rishika Lulla Singh, CEO of Eros Digital, the Eros subsidiary that holds ErosNow.
“PingTune adds a deeper level of social connectivity by eliminating the boundary between artists and fans, and allowing users to connect with artists in a more meaningful and enjoyable way,” Singh said.
“Eros has always been at the forefront of Indian media and entertainment, adapting new technology to enable fans to experience content in new ways. Their online platform, ErosNow, is a great example of this,” commented Henry David Firth, Founder and CEO of PingTune.
“We are very excited to partner with Eros in this age of bite-sized content and mobile connectivity, where a content sharing experience for consumers is extremely valuable. Eros’ massive audience and existing relationships with artists will allow PingTune to achieve tremendous scale and visibility worldwide,” he added. fii-news.com
