New features include regionalized metadata, such as program descriptions and celebrity profiles, written by editors who are located in the rapidly growing Rovi office in India.
With Rovi Video, customers in India are able to incorporate new features that highlight regionally relevant actors and actresses with in-depth facts for hundreds of domestic and international celebrities.
Additionally rich images are available for the majority of movies, TV shows, and celebrities profiled.
“India presents a tremendous market opportunity as service providers look to enhance user experiences across multiple screens,” said Kathy Weidman, senior vice president and general manager for metadata at Rovi. “Rovi metadata is the foundation for entertainment discovery that connects viewers to their favorite content. By offering a single database with extensive information spanning multiple languages, Rovi’s metadata solutions are all the more compelling for companies shipping in multiple markets and for consumers who want an enhanced, personalized entertainment experience across all devices.”
Offering the broadest metadata footprint in the industry, Rovi Video is a leading resource for international markets, powering applications and devices for the discovery of localized media and entertainment content in over 70 countries. Globally, Rovi Video encompasses multimedia data on more than seven million TV programs, more than half a million movies, and a million celebrities, along with cast and crew bios, photos, and content-related imagery. Native speakers with domain-area expertise create local, searchable metadata on movies, TV series and episodes, and celebrity profiles and descriptors such as moods and themes, making it easier for customers to integrate localized metadata in their products.
Rovi Video has been widely adopted in the industry across the globe. Market leaders have chosen Rovi over other options because of its singular database with consistent, in-depth, and high-quality metadata based on a common ID structure. This singular database with local information spanning multiple countries makes it easier for companies expanding into India. By integrating Rovi Video, customers can enable consumers to easily discover and connect to entertainment.