Indian High Commission in Singapore gets Gold Medal for exports
The One District, One Product’s (ODOP) international footprint is expanding with the High Commission of India in Singapore given a Gold Award for leading India’s export promotion efforts, Ministry of Commerce and Industry said on 14 July.
The Consulate General of India, New York, and the Consulate General of India, Vancouver, received Silver and Bronze, said the Ministry in a press release https://www.hcisingapore.gov.in/.
A total of 34 awards were conferred across three categories – Districts, States and Union Territories, and Indian Missions Abroad – and were received by the respective representatives. Indian Missions Abroad participated in the ceremony virtually, it said http://dpiit.gov.in.
ODOP Walls have been established in Singapore, New York, Vancouver, Milan, Kuwait, Bahrain, and Japan,” the Minister of Commerce and Industry Piyush Goyal said in the release.
“ODOP products are now available at retail outlets like Mustafa Centre and Centre Point Mall in Singapore,” he said, pointing out that more than 15 Indian Missions abroad have actively participated in promoting ODOP through exhibitions, roadshows and gifting campaigns https://www.nseindia.com/.
To build grassroots capacity, the initiative has collaborated with premier institutions like NID and IITs to deliver targeted skilling and training programmes for artisans and producers, he noted.
As part of wider public outreach, the PM Gati Shakti – ODOP Experiential Centre has also been launched at Bharat Mandapam. This centre offers an immersive experience into India’s district-level products using technologies such as Augmented Reality, Virtual Reality, RFID mapping, and audiovisual storytelling https://www.bseindia.com/.
Reflecting the scale of national and international engagement, the ODOP Awards received a total of 641 applications via the Rashtriya Puraskar Portal between 1st April and 11th June 2024. These included 587 entries from districts, 31 from States/UTs, and 23 from Indian Missions abroad.
Addressing the National One District One Product (ODOP) 2024 Award ceremony in New Delhi on 14 July, Goyal said that 64 out of 87 products are covered under the Industrial Investment Promotion Policy. and others. These efforts are aimed at promoting value addition, marketing, and connecting local products with global markets.
The initiative has seen growing momentum, with States and UTs integrating ODOP products into existing schemes and several of them setting up dedicated ODOP Cells. Over 15 States/UTs have launched dedicated platforms and some have created ODOP-specific e-commerce solutions. ODOP products are also listed on the Government e-Marketplace (GeM) and other e-commerce portals to enable easier procurement and wider reach https://sbi.com.in/.
On the occasion, the Ministers also digitally launched the Handbook for the upcoming 3rd edition of the ODOP Awards and released the ODOP Best Practices Compendium. Fiinews.com
