Bangalore-based Mphasis, a global technology company offering consulting, operations outsourcing and enterprise solutions, has launched launch HyperGraf, the company’s first product offering developed by its technology incubator Next Labs.
HyperGraf is an Omni-channel Digital 360 solution that provides enterprise decision-makers with comprehensive, accurate and real-time customer engagement insights. HyperGraf analyzes millions of multi-structured data points spread across multiple customer engagement channels.
“Actionable insights are what business enterprises are demanding. Abundance of data across social networks and within the enterprise needs to be tapped in a meaningful way,” said Mr. Ganesh Ayyar, CEO and Executive Director of Mphasis. “We are directing our innovation towards enabling actionable insights and HyperGraf is one such innovation.”
The technology – a big data complex event processing engine – correlates data from multiple customer touch points as well as external data, to build a single view of the customer with recommendations specific to the channels of interaction. HyperGraf generates actionable insights by bridging the gap between enterprise data and external and third party data such as social media, credit scores, open data and other multi-media datasets.
HyperGraf is cloud based, incorporates in-depth domain expertise, is flexible, customizable and requires no upfront investments. With HyperGraf companies can generate business-relevant insights from digital footprints of customer interactions across channels; identify leads, cross-sell and up-sell opportunities; and create engaging customer experiences.
“HyperGraf removes the ‘gut-feel’ in enterprise decision-making,” said Dr. Jai Ganesh, the Vice President and Head of Mphasis Next Labs. “We are using natural language processing, machine learning, predictive analytics, streaming data analytics as well as social network analysis to build a better understanding of customer behavior. Armed with this technology, enterprises have the ability to create engaging customer experiences that matter, and offer hyper-personalized products and services that are relevant, convenient and responsive to the customer.”
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