Singapore-based Knowlarity Communications will soon release a new product on cloud telephony as it embarks on a massive drive to become a billion-dollar company in terms of revenue in what is already a $60 billion global market.
“We will be rolling out an all-new-version of ‘SuperReceptionist’, our flagship product for businesses in the coming months,” Knowlarity’s founder CEO Ambarish Gupta said. Knowlarity has signed multiple partnership agreements over the last couple of months in Dubai to offer cloud telephony.
Cloud telephony offers telephony services on a cloud-based platform. Moving away from the traditional telephony switching infrastructure, cloud leaves users free to interact on various devices of their choice including phones, browsers and Voice over Internet Protocol, or VOIP, applications such as Skype.
Knowlarity is optimistic about its expansion plans even though internationalization and regulatory framework remains a major challenge for the Indian-owned company.
Internationalization is the biggest challenge going forward both from a product and workforce perspective, Gupta said. “We need to understand and bridge cultural differences to get a toehold in the markets abroad”. Regulatory frameworks are always a challenge as well and the company has to find the right channel partners to sell its products, he said.
Knowlarity uses a hybrid online-offline approach, combining online marketing with field sales. The company’s sales force in the field is mostly composed of channel partners, Gupta said. As a result, it is able to combine the depth of online marketing with ‘the connect’ offered by personalized sales, he elaborated.
Talent acquisition strategy is also important. “We need to identify the right talent at the right place and the right time to succeed internationally,” he stressed.
The silver lining is that the company is taking up this challenge of globalization including regulatory frameworks, sales and acquiring of talent hands-on. Knowlarity has more than 10,000 customers in over 65 countries, including India, Singapore, the Philippines, Dubai and Turkey.
The company is planning to expand the start-up ecosystem to wider geographies and partner with larger clients and strengthen its research & development, said Gupta, a graduate of the famed Indian Institute of Technology, or IIT.
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