Market concern about water pollution
The Indian residential water purifier market is projected to grow at a CAGR of 13.3% and reach US$818 million by 2024.
It was valued at US$391.4 million in 2019, said a ResearchAndMarkets report “India Residential Water Purifier Market By Technology” on 31 July 2019.
The growth is expected from the market’s concern about water borne disease due to pollution, industrial development leading to more water pollution and rising disposable income of Indians.
Moreover, rising health awareness among people is further pushing the demand for water purifiers across the country, according to the report.
On the basis of devices, the market has been divided into POU (point of usage) and POE (point of entry), POU accounted the maximum market share and is expected to continue its dominance during the forecast period as well owing to affordability and low maintenance cost of the system.
Some of the major players operating in the Indian residential water purifier market are Eureka Forbes Ltd, Kent RO Systems Limited, Hindustan Unilever Limited, AO Smith, Ion Exchange (India) Limited, Tata Chemicals Limited, Livpure Pvt Ltd, Havells India Limited, Usha International Limited, Bajaj Electronics, among others. fiinews.com