Unique platform for digital initiatives.

Wipro Digital has signed a definitive agreement to acquire Cooper, an award-winning design and business strategy consultancy based San Francisco.

Wipro Digital is the digital business unit of Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company.

Cooper will become part of Designit, Wipro Digital’s strategic design arm, further strengthening its design and innovation capabilities, expanding its reach in North America and adding capabilities in professional design education.

Increasingly, global enterprise clients recognize that design is a critical part of any digital or business transformation. By adding Cooper’s skills and expertise, Wipro will be better positioned to support its clients’ digital programs.

“Our combined capability across design, strategy and technology gives us a unique platform for working side-by-side with clients on the entirety of their digital initiatives,” said Rajan Kohli, Global Head and Senior Vice President, Wipro Digital, on 5 October 2017.

“With Cooper, an acknowledged leader and pioneer in the design community with roots on the East and West coasts, we will now be the preeminent firm for world-class UX (User Experience) and interaction design.

“This coupled with Designit’s global strategic design services and our world-class engineering capability, will allow us to support the complete digital journey for our clients, helping them transform their businesses for the future,” he said.

Wipro Digital and Designit serve clients from 16 offices around the world.

Cooper has been a leading brand in interaction design, UX and professional design education for more than 25 years.

Founded by Sue Cooper and Alan Cooper, the “Father of Visual Basic,” the consultancy is credited with inventing many tools and approaches used in design, including the Goal-Directed Design method and personas as a practical interaction design tool. fii-news.com