Financial products being embedded into high-engagement ecosystems
L&T Finance Ltd (LTF) has forged a partnership with Google Pay to offer Personal Loan products to its eligible users through Google Pay platform. This partnership is in line with LTF’s product diversification strategy and makes credit more accessible for consumers in a fast, seamless, and digital manner.
Speaking on the partnership, Sudipta Roy, Managing Director & CEO, L&T Finance Ltd, said on 26 Aug, “The future of financial services is about creating powerful, customer-centric ecosystems. Through our collaboration with Google Pay, we are fundamentally enhancing our ability to serve the Indian consumer.
“We are embedding our financial products into high-engagement ecosystems, creating a distribution model that is not only efficient but also perfectly aligned with contemporary consumer expectations.”
Commenting on the partnership, Manish Kumar Gupta, Chief Executive – Urban Unsecured Assets, Payments & Digital Partnerships at L&T Finance Ltd, said, “Our partnership with Google Pay is a significant milestone in our ongoing efforts of becoming a digitally native lender. At LTF, our focus is on leveraging technology to serve our customers’ needs.
“Google Pay’s wide user base in urban and rural alike would help in aligning with our Company’s Lakshya strategy of enhancing customer acquisition. We are confident that this synergy will help us strengthen our position in the Personal Loans landscape.”
In the financial year 2025 (FY25), LTF had announced partnerships with fintech platforms- PhonePe, CRED, and Amazon Pay.
LTF’s customer-focused approach and partnerships with customer acquisition channels have driven the growth of its Personal Loans business. Its book size grew a notable 41% year-on-year to Rs.9,383 crore during the first quarter ended 30 June 2025 (Q1FY26), while disbursements for the quarter reached Rs.1,942 Crore, a growth of 65%.
LTF’s Personal Loans business is expected to continue growing, fuelled by various factors such as partnerships and collaborations, expansion into new geographies, and customer retention, among others.
This collaboration brings together LTF’s financial expertise with Google Pay’s extensive reach and user-friendly interface, enabling customers to access simple and reliable credit solutions tailored to their unique needs. The synergy is poised to not only enhance convenience but also play a pivotal role in advancing digital financial inclusion across India, empowering consumers to fulfil their financial aspirations with responsible credit. Fiinews.com
