Groth says technology to fuel tennis fan engagement
Infosys (NSE: INFY), (BSE: INFY), (NYSE: INFY), in partnership with Tennis Australia, has unveiled its latest suite of AI-driven features and platforms for Australian Open (AO) 2025, marking another milestone in the seven-year partnership between the two organizations.
It further advances their joint vision of creating a more immersive experience of tennis through AI-driven technology innovations.
These innovations, powered by Infosys Topaz, an AI-first suite of offerings using generative AI technologies, will redefine fan engagement, empower players and coaches, and expand the boundaries of digital interactivity in tennis.
• ‘Beyond Tennis’ (World’s First Gen AI league in tennis): A unique breakthrough is ‘Beyond Tennis’ powered by Infosys, the world’s first generative AI-powered tennis league. This fan-driven digital experience will provide year-round interactivity, allowing users to connect with virtual tennis players, train their teams, and compete in AI-generated tournaments. Fans will interact with 16 AI-crafted virtual players spread across eight teams. Envisioned as “The Slam That Never Stops,” the league will enhance the sport’s affinity among younger Gen Z audiences while ensuring their safety in digital environments, enabled by responsible AI framework.
• Agentic AI to drive fan engagement with AI Commentary: Australian Open 2025 will feature AI Commentary in the Infosys Match Centre on AO digital properties, on the website and the app. Using out of the box large language models AI Commentary will provide byte-sized insights at every match moment.
• VR AI Stadium: The Infosys Fan Zone at Melbourne Park steps into the future, introducing a new VR AI Stadium where fans can create stunning virtual courts. Using a new generative AI speech-to-image feature, fans can step onto a galaxy- or nature-inspired court, or even a 1970s themed court, and play a game of tennis.
Infosys is helping the Australian Open with AI, video analytics, and machine learning tools. Using AI Videos, players and coaches continue to get access to post-match reviews and pre-game advance video analysis. The AI Shot of the Day feature helps AO’s media team meet growing digital content demands, enabling rapid creation and sharing of social media-ready clips to feature captivating moments on court https://www.meity.gov.in/.
The Infosys Fan Zone at Melbourne Park remains climate active, with its carbon footprint fully offset and structures fully recyclable. Infosys and Tennis Australia are also advancing the Future Leaders Program powered by Infosys Springboard, the company’s digital learning and collaboration platform for the community, that provides participants with the opportunity to learn transferrable skills in areas such as inclusion, leadership, technology, and design thinking. The participants will also get a glimpse of a generative AI future by visiting the Infosys Fan Zone at Melbourne Park https://www.asx.com.au/.
Andrew Groth, Executive Vice President – Asia Pacific, Infosys, said on 15 Jan, “Each year at the Australian Open, we have pushed the boundaries of technology to fuel fan engagement and player performance https://www.atptour.com/en.
“Infosys is proud to bring the latest generative AI innovations to court, from the fan-driven Beyond Tennis league to AI-amplified VR experiences, leveraging our industry leading AI-suite of offerings Infosys Topaz. Through this collaboration with Tennis Australia, we are enabling truly innovative platforms for fans, players, coaches, and media to engage with the sport.”
Craig Tiley, CEO of Tennis Australia, and Australian Open Tournament Director, said, “For the past seven years, Infosys has helped Tennis Australia to raise the bar and serve up new experiences for fans using digital technologies.
“We’re excited to see the leaps being made with AI at AO 2025. AI is enabling new dimensions of interactivity for fans and insight for players, not to mention the speed and scale it brings to our content delivery. It’s an exciting leap forward that showcases how technology and AI is transforming tennis.” Fiinews.com
