Canon NorthStar potential realised during COVID
As the imaging industry continues to evolve, Canon India remains committed to driving innovation and empowering our customers, says Manabu Yamazaki, President & CEO, Canon India, following the launch of ‘Canon NorthStar’, an innovative one stop solution platform inclusive of end to end advisory, equipment and associated services, by bringing together finest technology companies and industry experts, to enable customers in setting up complete studio operations.
“With ‘Canon NorthStar,’ we are not merely setting a new standard; we are redefining what it means to embark on the journey of production setup in the digital age,” said the Indian market leader of the Tokyo-headquartered Canon Inc https://global.canon/en/ .
“During COVID, we realised the growing potential and upcoming demand of this sector and seized the opportunity to pioneer a first-of-its-kind, one-stop solution. As the industry continues to grow with rapid advancements in technology and emerging trends such as digital streaming platforms, 4K and 8K resolution, virtual reality (VR), and augmented reality (AR), there is a need for a unified platform to cater to these requirements by providing adequate solutions and services under one roof, ensuring convenience and efficiency.
“Building onto our legacy of imaging technology https://www.jetro.go.jp/en/ , we are taking a big leap by setting up an end to end imaging ecosystem, bringing together leading brands and industry experts, thereby providing a catalyst for propelling industry growth.”
From cameras and lighting to audio and storage solutions, ‘Canon NorthStar’ https://www.jica.go.jp/english ensures clients receive a comprehensive solution advisory for unleashing their creative potential.
The service is designed to address the unique needs of each use case, offering tailored solutions for:
• Production Studios: NorthStar will offer expertise and advice from industry experts in complete studio set-up solutions for all levels of productions including AD films, Fashion, Lifestyle, and Jewellery designs.
• Podcast studios: With the burgeoning trend of podcasting, ‘Canon NorthStar’ provides comprehensive setup solutions tailored to the specific requirements of podcast creators, ensuring seamless production and broadcast.
• Educational Institutes: In the age of online education, universities and academies require sophisticated studio setups for virtual classes and pre-recorded educational sessions. ‘Canon NorthStar’ offers end-to-end solutions to facilitate seamless content creation and delivery.
• Virtual Production Setups: From news and broadcast to VFX and CGI workflows, Canon ‘NorthStar’ offers cutting-edge technology solutions to facilitate immersive virtual production experiences.
• Colour Grading Studios: For professionals in the realm of colour grading, ‘Canon NorthStar’ provides the essential tools and expertise to achieve unparalleled visual quality and consistency.
• OTT Channels: With the rise of OTT platforms ‘Canon NorthStar’ empowers content creators to produce high-quality original content with precision and efficiency.
Canon ‘NorthStar’ is a collaborative effort to empower consumers and businesses with the resources and guidance needed to build future-ready studios, Cannon India said in a release on 10 Apr 2024. Fiinews.com.
