Standing from L to R: Mr. Rajan Navani, Vice Chairman, Managing Director and CEO, JetSynthesys & Mr. Xerxes Mullan, Founder & Chief Executive Officer, Xerces Technologies, post – signing the acquisition of Xerces Technologies by JetSynthesys Pvt. Ltd.
JetSynthesys Pvt Ltd, a part of the Navani family owned JetLine Group of Companies, has acquired Pune-based mobile gaming company Xerces Technologies Pvt Ltd.
Having achieved success in the application development market, Xerces Technologies, developed India’s number one mobile game with over nine million downloads way back in 2008.
The 10-year-old company has developed some of the most downloaded games across various app stores, in India and globally, such as Cricket Unlimited, StickMan fighter, Bull Fighter, Mad Car Racing and the Bollywood movie based game Bang Bang.
“JetSynthesys & Xerces are both believers and understand that there is a wide opportunity available for the growth of mobile gaming in India,” said Rajan Navani, Vice Chairman, Managing Director and CEO, JetSynthesys.”
“JetSynthesys & Xerces are both believers and understand that there is a wide opportunity available for the growth of mobile gaming in India.
“Through this acquisition, JetSynthesys will strengthen our already robust digital gaming portfolio, PlayIzzOn, to become India’s largest gaming company, focussed on building gaming experiences for the global market including celebrity games and enabling games to monetise effectively in India. Xerces also brings a strong team that understands the complexities of delivering world class commercially successful products,” he stressed.
Xerxes Mullan, Founder & Chief Executive Officer, Xerces Technologies and now President of JetSynthesys’ Gaming business, said, “We are elated to become a part of JetSynthesys as this will accelerate our joint efforts to become an extremely valuable gaming company in the world, adding to our existing user base to capture 200 million active users within three years.
“JetSynthesys’ technological capabilities in the analytics and digital marketing space are at par with the best in the world and that should help further enhance our value proposition to the end consumer,” he said.
JetSynthesys is in Digital and Technology Business World with a vision to create world class digital products, platforms and services in India.
It has six business divisions – MereeDhun with music, PlayIzzOn with gaming, Wakau in partnership with CA Media Digital in celebrity video blogging, DigiAdz with targeted digital advertising, DataLytiX with big data analytics and the Digital Technology Innovation Factory (DTIF) with a range of products and services.
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