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Startups need to create unique design driven products

Fiinews by Fiinews
March 16, 2021
in Exports, Investment, Manufacturing, Technology
Reading Time: 3 mins read
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UNIDO-CII to promote startups to reach global market

The startups in India need to create unique design driven products backed with strong intellectual property rights (IPR) regime to further built on their skills which was demonstrated in overcoming the challenges of COVID-19 pandemic by providing quality products at affordable prices.

“The startups have demonstrated their skills to overcome the challenges of pandemic by providing quality products in affordable prices”, said Professor K. Vijay Raghavan, Principal Scientific Adviser to the Government in his address at India CII Global Startup Summit 2021 held 15 Mar 2021.

However, he highlighted the need for creating unique design driven products backed with strong IPR regime.

Prof. K Vijay Raghavan also elucidated on the industry driven ‘Catapult’ model of the United Kingdom, pointing out that such a model and mechanism would be of critical significance to India especially for aerospace and hi-technology sectors. Catapult equips corporates with facts about new tech innovations and tech market insights. It uses AI/ML to analyze data on +200.000 tech companies across Europe and North America.

He underlined the need for the engagement among the industry-academia-startups triad for multi-fold development of startups.

The Summit witnessed an exchange of letter between the United Nations Industrial Development Organizations (UNIDO) and CII to promote startups to reach global market and develop top order entrepreneurship ecosystem in India.

UNIDO had played an accelerated role during COVID-19 pandemic to promote entrepreneurship skills in India, according to Dr. Bernardo Calzadilla-Sarmiento, Managing Director, Directorate of Digitalization, Technology and Agri-Business, and Director, Department of Digitalization, Technology and Innovation, UNIDO-Vienna.

Through its strong network with CII, UNIDO look forwards to supporting and working closely with CII Centre for Innovation, Entrepreneurship and Startups in Hyderabad, he assured.

Jayesh Ranjan, Principal Secretary, Industry & Commerce and Information Technology, Government of Telangana congratulated CII on setting up the Centre for Innovation, Entrepreneurship and Startups in Hyderabad.

He appreciated the contribution of startups during COVID-19 period in overcoming the challenges such as delivering home based education system, providing remote healthcare solutions and skilling programme through e-portal.

He highlighted ‘CII Startup-Corporate Connect’ programme, wherein startups can have access to more than 9,100 CII members for mentorship and other support.

The startups can have unique opportunity through Startups–Industry engagement programme through CII’s more than 9,100 members and about 30,000 indirect members, added Kris Gopalakrishnan, Past President, CII and Chairman, CII National Startup Council.

He noted that startups have have been playing an important role towards building a resilient India during the COVID-19 crisis.

During the Inaugural Session, CII has released three Thought Leadership Reports on Performance Parameters for Academic linked Technology Business Incubators, The Social Entrepreneurship Landscape in India and The Way Ahead and an e-compendium on Journey of Innovative Organisations.

An MoU was also signed between Professor Jayashankar Telangana State Agricultural University and CII with an objective to promote and scale up agri based startups to help Indian farmers by addressing the supply chain problems, augmenting income generation and bringing agri products directly to the users.

The first ever Global Startup Summit was organized on a digital mode in partnership with UNIDO, ITPO Bahrain and Arab International Centre for Entrepreneurship & Investment, Kingdom of Bahrain, The Kingdom of Netherlands and Australia India Business Council.

Other summit partners included Atal Innovation Mission and various State Governments including UP, Karnataka, Kerala, Maharashtra, Punjab and Telangana. Several ecosystem partners were Amity Innovation Incubator, T-HUB, UnLtd India, K-Tech, SR Innovation Exchange, CCMB, FiiRE, Kerala Startup Mission, Innovate Karnataka and several others. #innovations #startups #technology #investment #products /fiinews.com

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