India’s Eros International Plc has entered into a platform and content deal with compatriot IDEA Cellular to offer IDEA’s 4G subscribers access to ErosNow’s premium bundled services including movies, music, TV content among others.
Commenting on the strategic partnership, Rishika Lulla Singh, CEO, Eros Digital said, “With the growing penetration of data services across India, content consumption is surging across consumers. ErosNow’s association with a leading telecom player like IDEA provides us the ideal platform to reach a larger subscriber base and offer a very compelling array of Bollywood and regional content. This strategic association with IDEA is the beginning of a long term relationship we intend to build in the future.”
According to Mr. Sashi Shankar, CMO, Idea Cellular, “With IDEA’s foray into 4G services, we are strengthening our 4G portfolio and digital presence through an assortment of Digital content in partnership with leading content aggregators, handset manufacturers and e-commerce retailers. ‘Movies and Videos’ is the highest consumed service category by data consumers on the IDEA network, and I’m confident that our association with ErosNow will provide an enriching experience to our 4G customers.”
IDEA currently has over 170 million mobile subscribers throughout India and has recently announced the launch of 4G services across five southern states of India, with plans to expand to 750 towns in 10 service areas, by June 2016.
The association with ErosNow will enable IDEAS’s 4G customers in these markets to enjoy rich premium content from a wide library of movies, originals and short form videos, at a monthly subscription price of just Rs. 49. IDEA is also offering a special subscription offer at just Rs. 29 per month for its new 4G customers till March 31, 2016. For more details, visit www.ideacellular.com/4G
With a subscriber base of over 30 million registered users, ErosNow offers a wide variety of Bollywood content including movies like Bajrangi Bhaijaan, Tanu Weds Manu Returns, Welcome Back, Shamitabh, Badlapur, NH10 along with a vast selection of audio and video songs, television content and ErosNow originals. fii-news.com
