Strategic partnership with Seattle startup
Wipro Limited has launched its Next-Gen ATSC 3.0 solution for Pay TV service providers, original equipment manufacturers (OEMs), original design manufacturers (ODMs), smart TV manufacturers and semiconductor companies based in North America.
The company has partnered with Airwavz.tv, a Seattle-based startup, pioneering the design and sale of NextGen TV receivers and antennas, for this solution.
ATSC 3.0 is a major version of the ATSC standards for television broadcasting created by the Advanced Television Systems Committee.
Wipro’s Next-Gen ATSC 3.0 solution provides full support for hybrid TV viewing and enables viewing of broadcast video content on a range of devices such as set-top-boxes (STBs), smart TVs, media gateways, mobiles, tablets, dongles and in-car entertainment units.
This solution enables its customers to quickly build immersive and interactive receiver solutions and position themselves uniquely within the hybrid TV viewing user segment.
The solution will be compatible with Android TV and other operating systems, thus enabling quick integration on the desired device.
The solution incorporates both legacy ATSC 1.0 and Next-Gen ATSC 3.0 delivery systems, with a multi-process architecture and well-defined abstraction layers for easy porting.
It also provides multi-type application support across HTML5, Android, iOS and native apps, and comes pre-packaged with Wipro’s MPEG DASH and HbbTV components for multi-screen delivery.
Wipro’s Next-Gen ATSC 3.0 solution has been enabled using Airwavz RedZone Receiver (RZR) dongle, which is a hybrid ATSC 1.0 & 3.0 digital TV front-end tuner-demodulator that easily plugs into a standard PC, laptop or other OTT device over USB interface.
Wipro’s hybrid-TV viewing solution comes equipped with a plethora of next-gen enabler features, such as broadband services, security, watermarking, file download, 4K, immersive audio, 3D TV, VoD media players and TTML closed captions, in addition to primary features such as Live TV, electronic service guide, parental controls, emergency warning alert and multi-language support.
“We are delighted to announce our Next-Gen ATSC 3.0 solution. Powered by a mature DTV design and a robust partner ecosystem, the solution is well-equipped to address the challenges faced by our customers and accelerate their time-to-market for product development and deployment,” said Anita Ganti, Wipro’s Senior Vice President and Global Head, Product Engineering, Industrial and Engineering Business.
“Our early adoption of the ATSC 3.0 standards has helped us offer best-in-class Digital TV Middleware Solutions and reinforce our position as a partner of choice in the media industry,” said Ganti.
“Airwavz.tv is delighted to have Wipro as a strategic partner. We plan to continue working closely together on NextGen TV solutions for the mobile market in North America,” said Bonnie Beeman, CEO & Founder of Airwavz Inc.
“Customers can now take advantage of Airwavz’s lightweight portable RedZone TV Receiver, and Wipro’s professional grade ATSC 3.0 stack, to extend the reach of broadcast television beyond fixed TV. We are eager to bring new NextGen TV solutions to the North American market in 2019 and beyond,” said Beeman.
Wipro’s expertise in providing Digital TV Middleware solutions based on ATSC, DVB, ARIB, HbbTV and PVR standards have been leveraged by partners worldwide. Wipro’s middleware solutions have been powering Digital TV, Set-Top-Box and Automotive Infotainment devices across the globe for nearly two decades.
Airwavz Inc. is pioneering Mobile NextGen TV (ATSC 3.0) television antennas and receivers for North America. fiinews.com
