Brentan builds lasting memories in India’s fragrance market
International Flavors & Fragrances Inc (IFF) (NYSE: IFF) — a global leader in flavors, fragrances, food ingredients, health and biosciences — plans to build and operationalize a new scent creative centre in Mumbai by the first half of 2026.
“The Mumbai Creative CentrE exemplifies IFF’s commitment to innovation and excellence in one of the world’s most dynamic markets,” said Ana Paula Teles de Mendonça, president of IFF Scent.
“By expanding our footprint in India, we are not only bringing IFF’s world-class fragrance capabilities closer to local consumers — we are also accelerating our ability to co-create superior solutions, serve our customers with greater agility, while also empowering the exceptional talent that drives our creativity and leadership,” Teles de Mandonca said on 8 Oct.
The new site places IFF at the forefront of India’s dynamic market landscape. This expansion more than doubles the company’s local footprint to 3,650 square meters, creating unmatched proximity to customers and accelerating speed-to-market. The modern, technology-enabled facility will house more than 100 employees and feature advanced labs, category-spanning evaluation booths, and a state-of-the-art sensory evaluation space. These capabilities will allow IFF to co-create winning fragrance solutions with customers locally, blending global expertise with deep consumer insight to deliver superior experiences. Beyond innovation, the site will be crafted to inspire, offering unique spaces that foster creativity and provide an environment of comfort and excellence.
“India’s fragrance market is evolving at an extraordinary pace — driven by rising aspirations, a love for premium experiences and a desire for scents that reflect individuality and emotion,” said Ramon Brentan, vice president and regional general manager of IFF Scent for Greater Asia. “Our new Mumbai creative centre is more than a facility; it’s a space where creativity meets science to craft fragrances that inspire confidence, spark joy and build lasting memories.”
For two decades, IFF has brought pioneering creativity, leading science and consumer expertise to fragrance design in India. IFF’s investment in Mumbai reflects the company’s continued focus on advancing innovation locally while expanding its geographic footprint.
As the global leader in flavors, fragrances, food ingredients, health and biosciences, IFF delivers groundbreaking, sustainable innovations that elevate everyday products—advancing wellness, delighting the senses and enhancing the human experience. Fiinews.com
