Kimura sees immense potential in Indian market
Casio India, a subsidiary of Japan-based Casio Computer Co Ltd, is manufacturing 28 specially curated watch models in India, integrating its globally trusted Japanese technology with the strengths of India’s manufacturing ecosystem https://www.makeinindia.com/home/.
Sharing the company’s strategy for the market, Managing Director Takuto Kimura said on 13 Aug, “India has always been a priority market for Casio, and we continue to see immense potential for growth here https://www.bseindia.com/.
“By manufacturing locally, we are better equipped to design and deliver products that truly resonate with the Indian mindset and lifestyle. This move allows us to be more agile in responding to consumer needs, while also ensuring that the watches we offer are more aligned with local tastes and expectations. Local manufacturing is not just a strategic step—it’s a consumer-first approach that reflects our deep commitment to the Indian market https://www.jpx.co.jp/english/.”
Since entering the Indian market in 1996, Casio has steadily built a reputation for innovation, reliability, and stylish design. The decision to ‘Make in India’ is both a strategic and symbolic step, that enables the brand to become more agile and responsive in a market that continues to evolve rapidly in terms of fashion, function, and consumer expectation, said Kimura.
Beyond aligning with India’s broader manufacturing goals, Casio’s local production strategy also underscores its emphasis on long-term investment, and a more sustainable and streamlined supply chain. The sale of these ‘Made in India’ watches began at the end of July, with dedicated campaigns planned for the upcoming festive season to spotlight this new locally produced lineup https://www.nseindia.com/.
Casio India’s range of products includes the sales and marketing of Timepieces, Electronic Musical Instruments, Desktop Calculators, Scientific Calculators and Label Printers, and Clocks. Fiinews.com
