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Tech: Coforge-Nylas to enhance CRM performance

Fiinews by Fiinews
May 29, 2025
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Speight says collaboration to deliver outcome-driven solutions

Gurugram’s Coforge Limited (NSE: COFORGE) partnership with Nylas is to deliver an integrated, intelligent solution—enabling organizations to streamline scheduling, automate customer communications, and enhance CRM performance through personalized, data-driven interactions.

Coforge and San Francisco-headquatered Nylas have announced a strategic partnership on 27 May.

By integrating Nylas’ secure and scalable email, calendar, and scheduling APIs directly into Salesforce, Coforge is enabling enterprises to automate and enrich customer interactions with precision and ease. The solution supports seamless appointment scheduling, centralized communication management, and intelligent workflow automation—reducing operational friction, enhancing team productivity, and elevating customer satisfaction.

Franchise businesses face significant communication and operational challenges due to a lack of integrated solutions connecting franchisors with franchisee owner/operators. The absence of seamless, bi-directional meeting scheduling tools hampers engagement and collaboration, especially as franchisees often operate independently on separate email systems making it difficult for parent companies to access calendars for scheduling.

This strategic solution addresses the gap by offering a scalable, Salesforce-integrated tool tailored for franchise management. It empowers franchisors and franchisees to bridge communication divides, streamline scheduling, and enhance operational efficiency—all within the familiar Salesforce ecosystem.

On this partnership, John Speight, EVP, EU Geo Business Leader and Customer Success Officer, Coforge, said, “This collaboration reflects our commitment to delivering intelligent, outcome-driven solutions for modern enterprises, by embedding Nylas’ capabilities into Salesforce, we are equipping organizations with smarter scheduling, richer insights, and automation-led communication workflows that transform their CRM into a strategic growth enabler.”

“We are thrilled to partner with Coforge to bring the power of Nylas’ communication APIs to the Salesforce ecosystem,” said Christine Spang, Co-Founder & CEO, Nylas. “This collaboration will empower businesses to transform their customer communication and scheduling processes, delivering exceptional experiences that drive growth.”

Coforge is a global digital services and solutions provider, that leverages emerging technologies and deep domain expertise to deliver real-world business impact for its clients.

Coforge leads with its Product Engineering approach and leverages AI, Cloud, Data, Integration and Automation technologies to transform businesses into intelligent, high growth enterprises through 30 global delivery centres in 23 countries.

Nylas is a leading communications API platform, empowering developers to embed email, calendar, and contacts into applications securely and at scale. Used by over 100,000 developers globally, Nylas helps businesses simplify complex communication workflows and deliver exceptional user experiences. Fiinews.com

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