Upadhyay sees hyper-competitive business landscape
Deloitte Touche Tohmatsu India LLP has entered a strategic alliance with CleverTap, to help businesses transform their customer engagement strategies through data-driven insights and AI-powered automation.
The partnership aims to enable enterprises to optimise customer interactions, improve retention and accelerate digital transformation, said San Francisco-headquartered CleverTap which is backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One.
As businesses shift towards data-led, insight-driven engagement models, there is a growing need for real-time analytics, predictive customer insights and personalised experiences. This collaboration will focus on key sectors, such as retail, financial services, quick commerce and travel, where enterprises are seeking to create seamless, personalised and scalable customer experiences, elaborated CleverTap, which has presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Vietnam and Jakarta.
Commenting on the alliance, Deloitte India Partner Hemendra Upadhyay said on 18 Mar, “In today’s hyper-competitive business landscape, delivering a personalised and customer-centric experience has become a defining factor for success.
“Organisations across industries are leveraging data, digital tools and advanced technologies to not only identify their most valuable customers but also to stay ahead of the curve. This partnership is not just about addressing today’s challenges—it is about equipping businesses with the tools and insights to stay competitive in an evolving digital landscape through the ‘power of collaboration’.”
CleverTap Co-Founder and Chief Product Officer Anand Jain added, “Partnering with Deloitte marks a pivotal step in expanding CleverTap’s reach. Their innovative strategies and local insights, combined with our AI-driven enterprise-grade platform, will empower businesses to drive deeply personalised, scalable engagement. Together, we’re redefining customer connections and accelerating growth across regions.”
CleverTap’s MarTech solutions, product experience platform and VoIP-based engagement capabilities will be integrated with Deloitte’s digital strategy expertise, allowing businesses to enhance personalisation, automate marketing workflows and optimise engagement touchpoints.
In the short term, the alliance will focus on pilot projects, joint training and co-marketing initiatives to validate integrated solutions and showcase early successes. Over the mid-term, efforts will deepen through industry-specific solution development, expanded go-to-market strategies and feedback-driven optimisation.
“Looking ahead, the long-term vision includes co-innovation labs, ecosystem expansion through strategic partnerships and a commitment to sustainable growth metrics to drive measurable value. This roadmap will evolve through continuous collaboration, ensuring market alignment and impactful digital transformation for clients,” CleverTap said.
CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale. Fiinews.com
