Products from FPOs, FPCs and cooperatives to reach wider audience
LuLu Group International (LLC), a leading retail chain in the Middle East and Asia, will showcase a wide range of certified Indian organic products in its stores across the United Arab Emirates (UAE) and reaching out a wider global audience.
The Group has signed a Memorandum of Understanding (MoU) with the Agricultural and Processed Food Products Export Development Authority (APEDA) in the presence of Dr Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Trade and Minister in charge of Talent Attraction and Retention, Ministry of Economy, UAE, in Mumbai, on 10 Sept 2024.
“This strategic partnership aims to promote Indian organic products in international markets through LuLu Group’s expansive network of hypermarkets and retail outlets,” said Ministry of Commerce & Industry, the parent of APEDA.
As part of the agreement, LuLu Group and APEDA will facilitate connections between organic growers in India including Farmer Producer Organizations (FPOs), Farmer Producer Companies (FPCs) and cooperatives and LuLu Group. This will ensure that Indian organic products reach a wider global audience.
The MoU outlines several key initiatives, including dedicated shelf space in LuLu hypermarkets for Indian organic products certified under the National Programme for Organic Production (NPOP), promotional campaigns such as product sampling, interactive events and consumer feedback drives, Buyer-Seller Meets (BSM), B2B meetings and trade fairs to further boost organic exports and create greater awareness about the benefits of Indian organic products, exposure visits for Indian FPOs, FPCs, Cooperatives to LuLu Group’s infrastructure in the Emirates to enhance understanding of international retail markets.
This partnership is expected to significantly expand the global reach of Indian organic products and contribute to the growth of organic farming in India by creating stronger linkages between Indian producers and global consumers.
APEDA is responsible for promoting the export of scheduled agricultural and processed food products from India. It also serves as the Secretariat for the National Programme for Organic Production (NPOP), the regulatory framework governing organic exports from India. Fiinews.com
