Gurugram-headquartered company poised to pursue inorganic and organic opportunities
Gurugram’s FieldAssist https://www.fieldassist.com/ is amongst a rare breed of bootstrapped and profitable startups, its new Chief Operating Officer (COO) Puneet Gupta is to lead and execute strategic growth initiatives.
The company, with over 300 employees, is a top vertical SaaS provider, connecting stakeholders, streamlining sales and distribution processes, and serving clients in over 12 countries across Southeast Asia, the Middle East, India, and Africa https://www.nseindia.com/ .
Gupta’s role extends beyond leading and executing growth initiatives; he will empower global FMCG and FMCD clients to prioritize route-to-market (RTM) initiatives https://www.bseindia.com/ .
FieldAssist’s robust 3i growth strategy—Information, Insight, and Impact—powered by FAi (AI/ML driven RTM planning and execution platform) is a clear testament to its commitment to efficiency-led uplift, geography & segment-specific growth, and product-led growth https://sbi.com.in/ .
The company is poised to pursue inorganic and organic opportunities, propelling it to newer heights https://www.digitalasiahub.org/ .
Gupta is a chartered accountant from the Institute of Chartered Accountants of India (ICAI) http://icai.org and is well-versed in corporate governance, financial planning and analysis.
His diverse experience includes working with renowned companies such as IndiaMART InterMESH Ltd http://shopping.indiamart.com , British Telecom http://bt.com , FIITJEE http://fiitjee.com , Religare Enterprises http://religare.com , SMC Global Securities http://smcindiaonline.com and Pagepoint Services https://pagepoint.com/ .
“FieldAssist aligns perfectly with my past experiences. I’m thrilled to enhance the company’s growth strategy for a 5x growth,” expressed Gupta.
He played a pivotal role in IndiaMART InterMESH Ltd’s IPO, which raised about Rs.475 crore (US$69.3 million) and valued the company at close to Rs.3,000 crore (US$417 million). Within two years of the IPO, he facilitated a QIP (qualified institutional placement) to raise Rs.1,100 crore (US$146.6 million) .
Gupta was instrumental in driving over 15 investments worth US$134 million in tech startups, including Zimyo, Realbooks, IMPL, Fleetx Technologies, Busy Infotech, Simply Vyapar, Legistify, EasyEcom, and M1Xchange, as well as two significant acquisitions, Busy and Finlite Technologies, totalling US$75 million https://pagepoint.com/ .
He added, “FieldAssist will benefit greatly from Puneet’s exceptional fundraising and IPO experience in the company’s IPO journey.”
FieldAssist is a leading SaaS company that provides cutting-edge route-to-market (RTM) transformation for CPG companies. It connects all RTM value chain stakeholders, streamlining sales and distributor processes. The platform caters to over 650 clients in 12 countries spanning Southeast Asia, the Middle East, India, and Africa. It reaches 7.5 million retail outlets daily and supports 150,000 salespersons globally. FieldAssist is the ‘RTM Digital Transformation Expert’ for brands like Coca-Cola, Gulf Oil, Nivea, Mars Petcare, 3M, Tradekings, Haldiram’s, Everest, Atomberg, Wipro, Hamdard, Eureka Forbes, Bisleri, Borosil, Adani Wilmar, Henkel, Emami, Signify, Ching’s and Mamaearth among others. Fiinews.com
