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Markets: Pluuging enters India to help scale up brands globally

Fiinews by Fiinews
May 22, 2024
in Markets
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Aparna Gupta.

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Dubai e-commerce company to create 2,100 Indian jobs in 3 years

Dubai’s Pluugin E-commerce, having established a robust presence in global markets like Southeast Asia (SEA), SAARC and Middle East & North Africa (MENA), is expanding its operations to India, facilitating brands in scaling up their businesses across international borders.

“With our strategic entry into the Indian market, we bring new potential growth opportunities within the e-commerce space, enabling a global presence for all ‘Make In India’ brands,” says Aparna Gupta, Founder & Managing Director, Pluugin E-commerce, a borderless e-commerce enabler http://www.globalplugin.com .

With this expansion, Pluugin is looking to create over 2,100 jobs in the local market http://ibef.org over the next 3 years. Currently operational in 12 states, the company is looking at a 100% pan India coverage in the next 12 months. India will also cater as the backend office for its global operations in Bangladesh, Nepal and Sri Lanka.

E-commerce is one of the fastest growing markets in India, continuously expanding its reach beyond the metro cities and into the tier 2 & 3 areas of the country. In 2024, it is estimated at US$112.93 billion and is expected to reach US$299.01 billion by 2029 across India http://dubaichamber.com .

“We truly believe that every brand has the potential to be borderless in today’s e-commerce landscape and we intend to help them leverage it, with a strong focus on MSMEs http://msme.gov.in ,” said Gupta.

“We are proud to say that Pluugin has disrupted the ‘e-commerce accelerator’ category https://www.niti.gov.in/ with its unique positioning and offerings, currently being the only entity enabling cross-border commerce on such a large magnitude,” she said on 20 May.

Founded in 2022, the company highlights the ever-increasing need of e-commerce in brands’ business models and the effectiveness of Pluugin’s expertise in the field.

The company boasts of a roster of prestigious clients from across sectors like #FMGC , consumer electronics, small appliances, health & wellness, personal care, beverages, confectionery, power tools, and baby & mom care, among others.’

With its set of comprehensive solutions, both digital https://digitalinasia.com/ and on-ground, Pluugin envisions shrinking the boundaries between industries and geographies, by tailoring localised solutions for businesses. Its wide array of services include end-to-end #Logistics Support, Supply Chain and #Warehouse Management, Cross-Border Payment Solutions, Marketplace & Platform Management, Risk Management & Regulations, and Data Insights & Market Analysis to offer key understanding of the market-brand fit https://fieo.org/ . Fiinews.com

Tags: Pluuging E-Commerce
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