SHIELD has enhanced Swiggy’s Fraud Prevention and Detection mechanisms, says Sureka
Swiggy, India’s leading on-demand convenience platform, says SHIELD’s Device Intelligence will enable to reduce promo abuse and deter fraudulent practices within the Delivery Partner ecosystem that connects consumers to over 290,000 restaurant partners https://www.mofpi.gov.in/ in more than 600 cities across the country.
Swiggy has announced a partnership on 20 May with SHIELD https://shield.com/, a device-first risk AI platform with global network, to enhance its Fraud Prevention and Detection capabilities.
“Our partnership with SHIELD has enhanced Swiggy’s Fraud Prevention and Detection mechanisms through device-first risk intelligence,” said Dolly Sureka, Vice President – Assurance & Business Advisory and lead for Trust and Safety at Swiggy http://swiggy.com .
“This partnership has empowered us to focus our resources on genuine users and proactively manage potential abuse on the platform https://www.meity.gov.in/ .”
Swiggy’s vision is to elevate the quality of life of urban consumers by offering unparalleled convenience, she stressed.
SHIELD Director Gautam Sehgal added, “Swiggy has established itself as the standard for convenience within the competitive Indian market http://who.int , and SHIELD is proud to support Swiggy in establishing itself as the standard for trust and fairness as well.”
Promo abuse – including the exploitation of platform discounts, sign-up incentives, referral bonuses and monopolisation of limited-time deals – is rampant across online businesses globally. To carry out promo abuse, fraud syndicates use app cloners and tampered apps to create fake accounts at scale.
This not only hurts return on investment https://www.wto.org/ towards user acquisition but also makes it unfair for genuine users who miss out on these benefits.
Delivery partners can also use malicious tools and techniques to falsify their location and meet targets and unfairly collect incentives they have not earned. These impact Delivery Partners’ perception of platform fairness and hence their experience with the platform.
SHIELD’s device-first risk AI platform has enhanced the Swiggy Trust & Safety team’s capabilities to proactively detect fraud and abuse on the Swiggy platform, by accurately detecting fraudulent devices as well as the use of malicious tools and techniques.
SHIELD is a device-first, risk AI platform that helps digital businesses worldwide eliminate fake accounts and stop all fraudulent activity.
With offices in San Francisco, London, Berlin, Jakarta, Bengaluru, Beijing, and Singapore, SHIELD identifies the root of fraud with the global standard for device identification (SHIELD Device ID) and actionable risk intelligence, empowering businesses to stay ahead of new and unknown fraud threats.
Trusted by global unicorns like inDrive, Alibaba, Swiggy, Meesho, TrueMoney, and more, SHIELD is rapidly eliminating unfairness to enable trust for the world.
Founded in 2014, Swiggy is India’s leading on-demand convenience platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The company turnaround its business operations and reported 56% growth in the total income to reach Rs.61.7 crore in FY24. Fiinews.com
