Partnership to connect with a diverse audience
India-origin foundit has become the Official Talent Partner of the Badminton World Federation (BWF) for connecting with millions of talented individuals across India, Singapore, Malaysia, the Philippines and Southeast Asia.
“This strategic collaboration aims to amplify foundit’s brand presence while championing the spirit of excellence embodied by badminton players worldwide,” foundit said on 22 Apr 2024.
The partnership was unveiled during a global virtual media meet in the presence of Sekhar Garisa, CEO foundit, Saurabh Srivastava, CMO foundit, Thomas Lund, Secretary General, BWF, Owen Leed, Director of Commercial and Communications, BWF.
As the governing body for badminton, BWF oversees prestigious events such as the Thomas and Uber Cup, Sudirman Cup, and World Tour Events, boasting a global fan base exceeding 700 million.
Through this collaboration with BWF, foundit aims to tap into the excitement and passion surrounding badminton, one of the most followed and played sports.
“This partnership will enhance foundit’s brand presence and enable it to connect with a diverse audience of job seekers and employers across various industries,” said Garisa.
“foundit will be the Official Talent Partner for 20 significant championships throughout the year, including the highly anticipated Thomas & Uber Cups, All England Open, Malaysia Open, Singapore Open, and the India Open.
Commenting on the association, Thomas Lund, Secretary General/COO, of the Kuala Lumpur-headquartered BWF, said, “We are thrilled to partner with foundit, a leading talent platform that shares our passion for excellence and talent development.
“Badminton is a sport built on dedication, hard work, and the pursuit of success — values that resonate deeply with foundit’s mission. By joining forces, we aim to inspire individuals to reach their full potential and make a lasting impact in their careers.”
foundit, formerly Monster (APAC & ME), is a leading talent platform offering comprehensive employment solutions to recruiters and job seekers across APAC & ME. Fiinews.com
