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Markets: Digital transformation of India is gaining momentum, says Holla

Fiinews by Fiinews
September 2, 2023
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AEC Bengaluru will engage stakeholders more effectively across India

The digital transformation of India is gaining momentum, driven by a rising awareness of the advantages that digital technologies can offer, says Sudhindra Holla, Director, India & SAARC at Axis Communications, a unit of Lund-headquartered group.

“We foresee sustained technological adoption and innovation to generate opportunities for the evolution of advanced security applications. An experience centre in a major business hub like Bengaluru will enable us to engage our stakeholders more effectively across India,” he said on 1 Sept 2023.

“We are eager to collaborate closely with reliable partners to construct intelligent, secure, sustainable, and efficient businesses of tomorrow,” he said as Axis Communications opened its new office and the launch of India’s first Axis Experience Centre in the heart of Bengaluru.

“India is an important and growing market for Axis. Opening an Axis Experience Centre in addition to our new office is a long-term investment and commitment, which will help us in serving our customers in this region even better going forward,” elaborated Ray Mauritsson, CEO, Axis Communications.

He went on, “16 years ago we opened the doors to our first office in India, so I’m proud and excited to now step into our new office space.”

The Axis Experience Centre (AEC) will display many offerings, including advanced surveillance systems encompassing features such as audio analytics, intrusion detection, automated access control systems, as well as data analysis tools that yield actionable insights for better decision-making.

Through the newly established premises in Bengaluru, Axis will strengthen its foothold in the state and gain access to an ecosystem of potential teaming partners, further enhancing the ability to drive innovation and excellence.

Furthermore, the AEC will enable an immersive first-hand experience of future-ready technologies with physical product showcases and interactive demonstrations.

Enabling a preview of the company’s most recent product offerings, the AEC will help ecosystem partners to grasp the accurate functioning of the technologies with hands-on training of the products, to optimize every touchpoint of the customer journey.

The global physical security market is poised to generate a revenue of around US$140 billion by the end of 2026 with India being a significant contributor to the industrial growth.

These developments correspond with Axis Communications’ security solutions, rendering the launch of the Indian AEC opportune for local entities and positioning the company for further national expansion. As the first ever AEC in India, the facility is designed to function as the epicentre of expertise for the country unlocking additional possibilities for expansion and collaboration.

Axis enables a smarter and safer world by creating solutions for improving security and business performance. As a network technology company and industry leader, Axis offers solutions in video surveillance, access control, intercom, and audio systems. They are enhanced by intelligent analytics applications and supported by high-quality training.

Founded in 1984, Axis has around 4,000 dedicated employees in over 50 countries and collaborates with technology and system integration partners worldwide to deliver customer solutions. Fiinews.com

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