Digital trust is about creating a better, safer digital world for everyone, says Raghu
A ISACA research has 90% of respondents in India saying digital trust is important while 89% have underlined that its importance will increase in five years.
“Digital trust can make or break an organization,” warned the report ‘Digital Trust Integral to Innovation & Resilience Though Major Gaps Threaten Business Operations & Reputations’.
“With increased data breaches, errors, ransomware and hacks, digital trust can be the difference between retaining reputations and customer loyalty after a major incident and suffering serious, time-consuming and expensive losses,” Illinois-headquartered ISACA said on 9 May 2023.
The report reveals insights from 537 digital trust professionals in India on digital trust benefits, obstacles, priorities, responsibilities and budgets.
The top benefits reported are:
Positive reputation (64%)
Stronger customer loyalty (62%)
More reliable data on which to make decisions (56%)
Fewer privacy breaches (55%)
Fewer cybersecurity incidents (54%)
Ability to innovate faster because of the confidence in their technology and systems (51%)
Higher revenue (36%).
“With most businesses now operating via digital platforms, instilling and safeguarding digital trust is becoming critical,” says R V Raghu, ISACA Ambassador in India, past ISACA board director, and director, Versatilist Consulting India Pvt Ltd.
“Digital trust relies on organizations prioritizing quality, availability, security and privacy, ethics and integrity, transparency and honesty, and resiliency—not only creating value for their business, but doing the right thing and benefiting their customers.
“Digital trust is about creating a better, safer digital world for everyone,” he stressed.
ISACA has 170,000 members who work in digital trust fields such as information security, governance, assurance, risk, privacy, and quality, and a presence in 188 countries, including 225 chapters. fiinews.com
