Lakshminarayanan says 85 cameras capturing the event for 400+m people
Tata Communications have announced a strategic multi-year relationship with the global commtech company becoming the Official Broadcast Distribution Provider to the ABB FIA Formula E World Championship.
The new agreement will see Tata Communications deliver high-definition, high-resolution and high-speed live broadcast content to viewers around the world as part of Formula E’s new remote broadcast production of live races, reducing the environmental impact typical of major live international sports events on TV.
Tata Communications made history with Formula E as the ABB FIA Formula E World Championship raced in India for the first time. Viewers around the world followed the action live as 22 drivers from 11 teams including Mahindra Racing, Jaguar TCS Racing, Maserati MSG Racing and NEOM McLaren Formula E Team competed in the 2023 Greenko Hyderabad E-Prix.
Formula E CEO Jamie Reigle said, “Tata Communications’ support over the years has enabled state-of-the-art remote production possible, with real-time TV signal transmissions from the race venues to our broadcast centre in London and finally to the audience’s screens.
“Thus, bringing down multiple logistical challenges, driving cost efficiencies, travel flexibilities for our employee, especially women, and reducing emissions.”
A.S Lakshminarayanan, MD and CEO, Tata Communications, elaborated on the contract on 13 Feb, “There were 85 cameras capturing the event for over 400 million people watching all over the world. To be able to facilitate that truly speaks about the power of internet that we have been able to leverage, with our dedicated media cloud and edge computing capabilities.
“And apart from our long-standing partnership with FIA, we extend the services to multiple major sporting leagues across the world.” fiinews.com
