Tefcold is the golden ticket for improving F&B retail chain, says Mederata
Commercial refrigeration solutions from Tefcold A/s of Viborg, Denmark, will be installed in the Indian Subcontinent’s hospitality outfits, restaurants, super Marts, Quick Service Restaurants and self-service kiosks.
Citing the Indian refrigeration market potential of over US$5 billion by 2028, Hilknightly India has signed up with Tefcold to promote and distribute its latest European technology in cooling, international design and immediate deliveries with little to no lead time, at highly affordable rates.
The refrigeration solutions are made for kitchens in SS 304 stainless, bars as well as retailing food and beverage packaged goods at super Marts, convenience and department stores.
“We brought in Tefcold, precisely because it offers a complete line of commercial refrigeration and freezing for self-service points, kiosks, supermarkets, departmental stores, kitchens, cloud kitchens, quick service and cafes, at a price that is within reach of standalone food service outlets, and a cost reduction for large chains that had to spend massively on equipment acquisition,” said Vickram Mederata, CEO of New Delhi’s Hilknightly India.
“Tefcold is the golden ticket for improving the standards of entire food and beverage retail chain and reduce the carbon footprint of a business,” he said on 9 Jan 2023.
He elaborated, “The Indian retail refrigeration market has two segments, one is the low-cost old technology products that are either made by unorganized segment manufacturers or rebranded China made products.
“The products are often not energy efficient whilst their upfront prices are lower, monthly energy bills are high. Majority will not have any third-party certification in food preservation (temperature below 4*C) while the designs look thrifty due to its material.”
Tefcold refrigeration will run below 45db in most models. The sore thumb in India is an exceedingly high decibel (noise) rating inside the store or restaurant.
Hilknightly will provide the entire catalog of Tefcold Commercial Refrigeration for the Indian market in Hospitality, Food Service and Retail. It includes display freezers for frozen packaged goods and ice creams, reach in refrigerators, self-service can coolers, bottle coolers, commercial walk-in coolers and walk-in freezers, back-bar coolers, glass frosters, wine coolers, wine bottle displays for wine stores, delicatessen displays, ice cream freezers, dessert and food displays for coffee shops, countertop display merchandisers, medical freezers and coolers, blast chillers, and a full line of gastro refrigeration for bakery, butchery, kitchen, pizzeria and salad bars.
A national importer and distributor of specialty hospitality, food and beverage equipment technologies, Hilknightly will provide Tefcold products through preferred kitchen equipment dealers across the country.
Formed in 1987 by Frede and Torben Christensen, Tefcold is selling to over 100 countries. fiinews.com
