Charles Mi to scale Adara story to new heights with RateGain
India’s RateGain Travel Technologies Limited (RateGain) is strengthening its position in the United States following the announced acquisition of Silicon Valley-headquartered Adara Inc, a global leader in predictive consumer intelligence that enhances AI-powered DaaS (Data as a Service) and Martech offerings to form the World’s most comprehensive travel-intent and data platform powered by AI.
“I am excited for what the future holds and cannot wait to scale the Adara story to new heights with RateGain,” Charles Mi, Founder & Chief Executive Officer, Adara, said of the announced acquisition on 3 Jan 2023.
The acquisition will also strengthen and consolidate RateGain’s position across commercial teams in leading hotel chains, airlines and car rental companies which work with both Adara and RateGain as well as give access to a niche segment of over 50+ Destination Marketing Organizations in the United States.
Together Adara and RateGain will become the most comprehensive travel-intent platform that processes over 200 billion ARI updates, manages close to 30 billion data points and works with 700+ partners across 100+ countries giving the industry a single source to understand intent, target them and convert them.
With digital channels playing a significant role in influencing travel decisions, it is critical for marketers and commercial teams to look at ways to capture intent accurately and target the right audience to increase ROI on their marketing investments.
Founded in 2009 by Charles Mi in San Francisco, Adara today is a trusted partner in data collection and management for helping industry-leading blue-chip enterprises in Travel and Hospitality to win in the fast-paced digital economy by providing predictive intelligence for optimal consumer engagement.
The global leader in permissioned data and ethical data collection group. Adara uses Artificial intelligence to combine the power of global data consortiums with over 24+ billion data elements across 130 countries powering digital marketing, programmatic advertising, campaign measurement and CRM as well as retention, helping its customers create better connections to drive more consumer engagement and profitability.
“Adara’s focus on innovation and delivering customer excellence has me convinced that together we will help the industry with reliable end-to-end intent and real-time pricing insights making it simpler for them to identify guests, acquire and retain them,” said Bhanu Chopra, Chairman and Founder, RateGain.
Founded in 2004 and headquartered in India, RateGain Travel Technologies Limited is a global provider of SaaS solutions for travel and hospitality that works with 2,800+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion. fiinews.com
