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Home Technology

Technology: Farm to fork story of potatoes from Thar dessert

Fiinews by Fiinews
December 15, 2022
in Technology
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Growpital to supplies potatoes to McCain Foods

Potatoes from Rajasthan’s small TaraTara Math Village of Barmer in the Thar dessert will be supplied to McCain Foods India, thanks to the wonders of FinTech and AgriTech startup Growpital, creating a true story of the country’s ‘farm to fork’ mission.

Growpital has secured a potato production contract from McCain Foods India, giving employment opportunities to farmer of this village of 25 acres of farm land in the Thar dessert on the border with Pakistan.

Dry weather and lack of ground water since centuries had left no choice for the region but to cultivate limited crops such as bajra, chana and cumin etc. In recent years, due to innovations in agriculture science and farmers hardwork, Barmer has started shaping lush fields of vegetables or orchards of fruits.

McCain Foods’ potato production project is one such step for the village farmers to bring the paradigm shift in the state.

Rituraj Sharma, Agripreneur and Founder of Growpital and Zetta Farms, said on 14 Dec 2022, “Growpital is working towards reviving the agriculture economy since 2016. Additionally, Zetta Farms was founded by us to democratize the farming operations and bring the best practices.

“We are having nearly 2,000+ acres of farm land distributed across Rajasthan, Chandigarh, Chhattisgarh & Karnataka. We are bringing the best scientific practices with contract farming projects, and providing employment opportunities to farmers with doubling their income.”

He elaborated, “In TaraTara Math village, we did the soil and water test over farmer Vikram Singh’s land and we found it apt for the potato, followed by securing a contract with multinational company McCain Foods.

“The company sent 32,500 kg potatoes for seeding and vegetative propagation. We also trained over 50 female farmers of the village with the help of Vikram Singh on methods of cultivation of three type of potatoes – Lady Lolo, Kennebec and Santana. The expected production after 90-100 days ranges 10-15 times more than the seeding quantity.”

The startups Growpital and Zetta Farms are envisioning a tax-free retail investments in farming sector and the best farming techniques for the sectoral growth by bridging the FinTech and AgriTech platforms in the country.

Growpital is working towards reviving the agriculture economy since 2016. Zetta farms was founded by two passionate agripreneures, Krishnna Joshi and  Rituraj Sharma with the vision to democratize farming operations and bring in best practices.

Growpital is a platform that provides investment opportunities in agriculture projects that generate highest possible returns while mitigating the risks by strategically diversifying crop plantation and practise different types of farming.

Growpital provides an avenue to investors to directly impact the agricultural industry and at the same time gain modest returns. 

Carefully designed investment options are listed, so that the investor’s portfolio gets stronger with each of his investments. The funds and resources are invested by Growpital into diversified farm projects providing them with the right resources and services to mitigate risks and achieve operational goals.

Growpital ensures that the amount from the investment option listed on the platform goes to farm projects that are managed by a right team of agriculture experts and skilled farmers. fiinews.com

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