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Technology: Harappa enters $150bn US market to create 55,000 future-ready managers

Fiinews by Fiinews
December 6, 2022
in Technology
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Job-linked upskilling is the future of lifelong learning, says Screwvala

Harappa, backed by ed-tech group upGrad, has entered the world’s largest and most competitive learning market, the US$150 billion United States of America.

Harappa has partnered with California-based Enliven Advisory, a leading financial advisory firm with a stellar track record in the workforce tech space for more than two decades.

In the next three years, the Indian-origin Harappa will create 55,000 resilient and future-ready managers in the US, through its immersive leadership journeys that include learning, application, experience and coaching, among other tracks.

“82% Americans are likely to quit their jobs because of a bad manager, while 44% managers feel they are unprepared for their jobs,” said Pramath Raj Sinha and Shreyasi Singh, Founders of Harappa.

“These numbers, along with the opportunity for greater representation of women in leadership roles, point to an alarming crisis looming all over the US, one that needs to be addressed now,” said the duo, citing market reports.

“Given Harappa’s track record of consistent excellence in delivery, passionate learner support and strong investment in client satisfaction, we are confident we will deliver a transformative experience to our US clients and help them build a robust pool of managers for the future,” they said in a release on 5 Dec 2022 from New Delhi.

“Job-linked upskilling is the future of lifelong learning for working professionals at every stage. At Harappa, we have built this expertise over decades of rich experience. Our programs, with their sharp blend of skills will make the right connect across the US,” added Ronnie Screwvala, Co-founder & Chairperson, upGrad.

“We’re energized to see how Harappa is reimagining and revolutionizing leadership development with Thrive Programs. Their unique ability to deliver engaging, impactful, blended learning pathways at scale is a game changer for organizations,” said Gary Milrood, Co-Founder, Enliven Advisory, who has put together a team of seasoned and accomplished professionals who have worked within America’s largest companies, and top universities to lead Harappa’s outreach in the US.

The US corporate learning market is pegged at US$150 billion, compared to the US$5 billion market for industry-led learning in India. This strategic move is an audacious step that furthers the movement of Indian companies, building to global standards, for the world.

Harappa Education currently operates as a 100% subsidiary of upGrad, Asia’s largest higher edtech and integrated lifelong learning tech company which has impacted more than 8.2 million registered learners across 100+ countries.

Aimed at solving the most pressing problems in the American workplace today, Harappa’s programs are targeted at the spectrum of the managerial cadre. Designed using Harappa’s high-impact blended learning approach and pedagogy, LEAP (for aspiring women managers), RISE (for seasoned women managers), GROW (for first-time managers) and SOAR (for mid-level managers) tackle the three biggest challenges facing all US workplaces today — attraction, retention and building high-performance talent pools for the future.

With 700,000+ learners and 200+ enterprise clients in its roster, Harappa’s courses and programs drive transformative career success using Thrive Skills, an essential set of cognitive, social, and behavioral skills to enable individuals to continuously succeed at every stage of their career. Harappa’s pedagogical approach is rooted in academic research, expert insights and behavioral science. fiinews.com

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