Industry stakeholders told to showcase the soft power of India
The Government is working on extending support to the Media and Entertainment industry and has already increased the foreign direct investment limit to allow 100% foreign ownership in order to attract technology and relevant companies from around the world to the sector, Minister of Commerce and Industry Piyush Goyal has informed the industry stakeholders.
“We can work with the media industry towards a simplified framework that is less debilitating. And where the red carpet is generally rolled out for both Indian and international artists, we can then imagine India’s rising soft power can provide opportunity for the next generation,” he said in a keynote address at the 11th CII Big Picture Summit on 17 Nov 2022.
India needs to diversify into newer markets and create better ecosystems by providing new canvas for creativity to flourish, he stressed, underlining the need of introducing more skill development courses or educational courses to further bring in talent to be able to produce content matching international standards.
The Minister also assured the industry of full support by the Government in working towards the endeavours of the industry to build it into one of the fastest growing industries in the country.
He further urged the industry to collectively work with all stakeholders to showcase the soft power of India and reflect India’s strengths and rich culture to the rest of the world. fiinews.com
