Rao says Assert AI to solve customer needs around video analytics
India’s pioneering tech start-up Assert AI has raised US$2 million via equity funding to expand business in the US and build specific capabilities in the agribusiness domain.
The funding will fast-track AI product development to automate detection, security and workflow management through computer vision, said the Mumbai-based Assert AI which has the vision to automate operations, and ensure scalability, security and actionable business intelligence for businesses of different sizes and types.
Co-founder Job Philip explained on 9 Nov 2022, “Assert AI has created a niche in various segments by creating state-of-the-art AI solutions. Our solutions are compatible with all different models of CCTV cameras available in the market today.
“We have both edge and cloud deployment models enabling us to cater to a vast variety of customer needs.”
Assert AI has not only raised funds through industry veterans, but Arya.ag, India’s largest integrated grain commerce platform and a client of Assert AI, has also participated in this round. The agritech start-up already offers its users real-time tracking of their agri commodity, providing complete assurance on quantity, quality and payments.
Apart from Arya.ag, the AI start-up has also raised funds from Prashant Purker, Ex-MD & CEO of ICICI Venture.
As lead equity investor Purker feels, “Assert AI has developed cutting-edge AI technology that has the potential to solve a multitude of industry problems.”
Prasanna Rao, Co-founder & Managing Director, Arya.ag, said, “Assert AI is uniquely placed to solve customer needs around video analytics. In fragmented agri value chains, assurance is essential to bridge the trust gap. With the partnership with Assert AI, Arya.ag intends to strengthen its blockchain offerings and AI & deep tech vision for unprecedented visibility and assurance for its storage, financing and commerce offerings.”
Computer Vision, in particular, gives the machines a pair of eyes and the sense of sight through ML algorithms. It is deployed across several areas allowing automatic annotation of images and video data with the help of trained models developed using ML. Deploying computer vision, Assert AI generates data that never existed before, thereby helping organizations look at their operations in entirely different ways.
Assert AI is one of the pioneers in India to drive the shift towards automation, security and efficiency amidst various degrees of complexities through Computer Vision. Started by Job Philip and Nitin Jain, the firm currently employs over fifty people with offices across Bangalore, Mumbai, Pune, Delhi and Chicago. fiinews.com
