Mitra says SKF continuously engaging customers through its platforms
SKF India has launched a special initiative, ‘MaPro Xpress’, covering over 180 industrial clusters across the Golden quadrilateral of the country – a network of four major expressways, connecting the key cities of Chennai, Mumbai, Delhi and Kolkata.
The initiative kickstarted at the recently organized Industrial Distributors’ meet aims to create awareness about SKF’s broad range of maintenance products and tools that help customers achieve maximum bearing service life, optimize machine performance and improve machine and operator safety.
“SKF has a diverse set of products and tools to enhance equipment performance for the different stages of a bearing’s life cycle – from mounting, alignment, lubrication to basic condition monitoring and dismounting,” said Sumit Mitra, Director of Lubrication Systems and Seals, India and SEA.
“We strive to be the technical partner of choice for our customers and are committed to continuously engaging with them through various platforms,” Mitra said on 27 Sept 2022.
Till date, the MaPro Xpress initiative has covered various key areas in the industrial belt including Rajasthan, Gujarat, Maharashtra, and Chhattisgarh.
In addition to creating an awareness of maintenance products, this initiative has led to strengthening of the relationship with the customers.
“The MaPro Xpress is an important initiative to improve machine efficiency and bearing performance,” added Mitra.
“We are reaching out to customers across geographic locations and offering them SKF’s bearing maintenance solutions for reliable and safe rotation.”
Under the initiative, a team of territory managers from SKF and its distributor network are actively involved in product demonstrations and resolving customer queries related to equipment and bearing failure.
The ‘MaPro Xpress’ will connect with plant and maintenance teams, procurement heads and relevant stakeholders across the industrial value chain. It would educate them on best practice to avoid untimely bearing failure and help them achieve improved bearing performance.
Besides this, at every pit stop, there will be an engagement program, along with educational training sessions, said the company. fiinews.com
