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Home Business Marketing

Market: Report highlights opportunities in emerging sector

Fiinews by Fiinews
June 29, 2022
in Marketing
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Report recommends gig–platform economy in India, says Bery

NITI Aayog has launched a report, “India’s Booming Gig and Platform Economy” which highlights the opportunities and challenges of the emerging sector.

Launched on 27 June 2022, the report also presents global best practices on initiatives for social security and delineates strategies for skill development and job creation for different categories of workers in the sector.

The report was released by NITI Aayog Vice Chairman Suman Bery, CEO Amitabh Kant and Special Secretary Dr. K Rajeswara Rao.

Bery said, “This report will become a valuable knowledge resource in understanding the potential of the sector and drive further research and analysis on gig and platform work.”

“The report is a first-of-its-kind study that presents comprehensive perspectives and recommendations on the gig–platform economy in India.

“The report provides a scientific methodological approach to estimate the current size and job-generation potential of the sector.”

Kant added, “The recommendations in this report will serve as a crucial resource for ministries, state governments, training providers, platform companies and other stakeholders to work in collaboration for promoting growth and employment opportunities in this sector.”

To harness the potential of the gig-platform sector, the report recommends accelerating access to finance through products specifically designed for platform workers, linking self-employed individuals engaged in the business of selling regional and rural cuisine, street food, etc., with platforms to enable them to sell their produce to wider markets in towns and cities.

The report puts forth suggestions for platform-led transformational and outcome-based skilling, enhancing social inclusion through gender sensitization and accessibility awareness programmmes for workers and their families and extending social security measures in partnership mode as envisaged in the Code on Social Security 2020.

Other recommendations include undertaking a separate enumeration exercise to estimate the size of the gig and platform workforce and collecting information during official enumerations (Periodic Labour Force Survey) to identify gig workers. fiinews.com

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